Marshall McLuhan

 
Biography Philosophy Influences Theses Successors

Culture

Critics  
 


"The Gutenberg Galaxy"

"Understanding Media"

"Medium is the message"

"The Global Village"



 

The Gutenberg Galaxy


McLuhan divides history in four epochs: the oral tribe culture, the manuscript culture, the Guten-berg galaxy and the electronic age. For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society.