MMS Friends

September 19, 2005

The Alphabet Effect

Below is an exerpt from a brilliantly executed art installation that probes the constraining effects of language codification. Oddly enough it is an Asian response to the increasing abstraction of Chinese characters from their simple representational precursor images.
The Living Word2001
www.xubing.com
Acrylic characters and paint. This installation was created for the Word Play: Contemporary Art by Xu Bing exhibition at the Arthur M. Sackler Gallery at the Smithsonian Institution in Washington, D.C.On the floor of the gallery is written the dictionary definition for "niao", the Chinese word for bird. The "niao" characters break free from the confines of the literal definition and take flight through the installation space. As they rise into the air, the characters transform from a standardized Chinese text into the form of the ancient Chinese pictograph based upon a bird's actual appearance. At the topmost point of the installation, the birds appear in their natural form and soar free from words which with humans attempt to catagorize and define them.
Follwo the link to:
http://www.xubing.com/

Regards,
Jim

April 28, 2005

Sunyoung's Excellent News!

I just received this news from Sunyoung, about her presentation:
Today, I have good news. I applied for the conference held by regional studies of Harvard and Tokyo University with my topic of our class, DCinside.com. Not only my proposal was admitted by the conference but also I got the travel grant from the Asian Institute of the U of T. So, I'm planning to go to Japan and to present my paper. At this conference, I'm planning to share and refine my research on the basis of comments of other conference participants. I think this will be a great opportunity to improve my work again.
Congratulations, Sunyoung! If it wasn't Passover, I would raise a cup of sake in your honour!

April 20, 2005

Mark's "Project" - McLuhan and Passover

This coming weekend is the beginning of the Jewish holiday of Passover, celebrating the liberation of the Israelites from Egypt, as told in the biblical story of Exodus. Most years, I take the couple of weeks leading up to Passover as a time of personal study and reflection, as I prepare to lead one of our family's seders (ritual meals). This year is different from all other years, as I am *ahem* distracted by other matters.

However, last year, I decided to capture my study in a weblog that I called She'ayno Yode'a Lish'ol - For Those Unable to Ask, which is a reference to a key bit of text in the Passover Haggadah (the book that provides the guidance for the seder ritual). If you read through the blog entries (from bottom to top) you may see a whole bunch of McLuhan process coming through the analysis and commentary on the ritual. Indeed, one of the references that I use, the Breslover Haggadah, is quite McLuhanesque, despite the fact that Marshall McLuhan didn't know from Rebbe Nachman of Breslov! For those who might be interested in some deep Jewish philosophy, and a McLuhanesque reading of some of the traditions around Passover, you might be interested in having a read, beginning here.

Bad Bruce and Trans IN DENTAL MASTICATION

Hi everyone. I sooo miss this class. I hope all is going well with everyone. Hey, Mark, We have a NEW POPE! Let's probe HIS hidden grounds shall we?
I have enclosed a .zip file with some html files. The one called bruce.html can be viewed and the images are presented as thumbnails. Please click on them to view larger ones including comments by yours truly.

regards,

Jim

Update: I've unpacked the files, and fixed the link to the bruce.html - Mark

April 18, 2005

First Blogger Blogs Last

R/Evolution:
Social Medicine in Illuminated Ink



1
OR
The Möbius Script

"aNOther
"s l i d e r u l e
"ON
"emOtiON cONteNt
"The City of God / R/Evolution
"Yahweh = Technological Extension of Consciousness
"The Messiah = Cyborg
"The Elect = Proficient Processors of Languageless Communication
"The Church = World Wide Web
"2nd Coming = Pentecostal State
"Hell = Offline Communication in Mother Tongue
"Millennium = General Cosmic Consciousness
–Philip Morais, "The Declaration of Interdependence"

"This new science of language and forms gives renewed salience to the accumulated knowledge of rhetoric and grammar. Tetrads reunite both of these sciences with dialectic (philosophy and logic and their children) and point towards the development of a rhetoric of grammar as well as towards a grammar of rhetoric, as a next stage. (Laws of Media 229)"

Gloss:
My attempt in my presentation was to present a rhetoric of grammar as well as a grammar of rhetoric as a next stage in the development of the laws of media where I would introduce new and modified tools in the process. The first clue of where to begin to look is in the passage above where McLuhan Jr. and Sr. mention "grammar," "dialectic," and "rhetoric."




2
OR
The Trivium is The Message

"McLuhan says:"nEw mEdium conTENT = oldEr mEdium
"Morais says:"old CONtent = new mediUM
"(coNditioN: old CONtent must be AUTHORized to be prACTiced as a new "mediUM, reCALL hardWEAR vs. softWEAR psychic warFAIR of Wikepedia vs. Encyclopedia Britannica)"
–Philip Morais "a TOE in a GUT"

"trivium
"1. In the Middle Ages, the lower division of the seven liberal arts, comprising grammar, rhetoric, and dialectic."
OED (second edition)

"grammar
"1. a. That department of the study of a language which deals with its inflexional forms or other means of indicating the relations of words in the sentence, and with the rules for employing these accordance with established usage; usually including also the department which deals with the phonetic system of the language and the principles of its representation in writing. Often preceded by an adj. designating the language referred to, as in Latin, English, French grammar."
OED (second edition)

"dialectic
"1. a. Of, pertaining to, or of the nature of logical disputation; argumentative, logical."
OED (second edition)

"rhetoric
"1. a. The art of using language so as to persuade or influence others; the body of rules to be observed by a speaker or writer in order that he may express himself with eloquence."
OED (second edition)

Gloss:
Grammar, dialectic, and rhetoric are obviously specific references to the trivium. Marshall McLuhan wrote his doctoral thesis on an obscure Elizabethan pamphleteer named Thomas Nashe in which the trivium (categories into which all knowledge could be squeezed into) figured heavily. The thesis was called "The Place of Thomas Nashe in the Learning of His Time."

The trivium, historically, divided knowledge into three camps: rhetoric which concerns how one communicates, dialectic which concerns sequential reasoning of typically logicians, grammar which concerns written words and their interpretation as well as interpretation of the world or "Book of Nature." The trivium, traditionally, further divided intellectual alliances into two camps: grammarians and rhetoricians were dubbed "Ancients" due to their reliance on tradition, dialecticians were dubbed "Moderns" due to their new "breakthrough" systems. I would only add this holds sway to today; that, in university life, those in Humanities are updated versions of "Ancients" as much as those in Sciences are updated versions of "Moderns"; that, despite chronicles of philosophy and of literature and of rhetoric, solely when each branch refracts through light of the other two proper holistic perspective surfaces, left-hemisphere with right-hemisphere in brain in one thunderclap of interlaced cognition via these Siamese triplets. Consider these following quotations below:
Thomas Nashe (1567-1601)
"Nashe represented the age-old claims of grammar (allied with rhetoric) for dominance in the trivium –which meant dominance of both the intellectual world and the political one ... (The Medium and the Light xi)"

Marshall McLuhan (1911-1980)
"With Laws of Media we launch a fresh campaign in the war, against the futility of deploying the science of the Moderns of recent decades and centuries to deal with matters of media, as distinct from messages. (Laws of Media 10)"

Gloss:
The trivium, which Marshall McLuhan traced back to intellectual quarrels stretching 1500 years before, has changed little in its alliances. It is Eric McLuhan’s view that this type of organization had never been done before, which I would like to dispute. My exploration begins with situating Marshall McLuhan in the trivium as a modern-day retrieval of grammarian Thomas Nashe. First, though, some historical context on the fifth law of media since I believe this connects a rhetoric of grammar to a grammar of rhetoric.


3
OR
From Cliché to Archehype
"Satire contains hot content, hyperreality of figures with doubling grounds for Pope or Pynchon, for The Daily Show or South Park."
–Philip Morais, "dunciADS/ADS : ADS/dunciADS"

Glosses:

I: I believe Mark is right with this fifth law of media business.

Myself: Why?

Me: Complicated, complicated. Three distinct parts to this proposition.

I: I will begin with one fundamental flaw.

Myself: Which is what?

Me: Being correct and incorrect in pointing to this sentence for deciphering law number five: "Tetrads ... point towards the development of a rhetoric of grammar as well as towards a grammar of rhetoric, as a next stage. (Laws of Media 229)"

I: I will begin with why I believe Mark to be correct.


Myself: Shoot.

Me: Some etymology. "Tetrad" is, in one sense of the meaning of the word, synonymous with "tetractys." Consider Samuel Taylor Coleridge writing in Table Talk, issue of 24th of April (1832) "The adorable tetractys, or tetrad, is the formula of God." Or Henry More in Conjectura cabbalistica; or a conjectural essay of interpreting the minde of Moses according to a threefold cabbala (1653) "It was a solemn Oath ... to swear by him that delivered to them the mystery of the Tetractys, Tetrad, or number Four. (More 82)"

I: Kabbalah! Theosophy! Outrageous! What’s next, secret societies?

Myself: Indeed, Freemasonry, if I do say so myself. Remember Theall in The Virtual McLuhan: " ... his [Marshall McLuhan’s] concern with the role of Rosicrucianism, Masonry, and other occult groups in intellectual debates in the seventeenth and eighteenth centuries. (Theall 194)" In fact, I recall Mark speaking in class about McLuhan fiddling around with numerology.
Me: Now consider OED’s (second edition) definition of "tetractys": "A set of four; the number four; esp. the Pythagorean name for the sum of the first four numbers (1 + 2 + 3 + 4 = 10) regarded as the source of all things." If there are five laws of media plus five elements of rhetoric that equals ten derivable from those initial four laws according to Laws of Media. To use terms of another grammarian, those now five laws of media teach you how to "deconstruct" man-made technology, those five elements of rhetoric how to "construct" man-made technology. Some cross-reference: laws of media within laws media help "deconstruct" deconstruction, elements of rhetoric within elements of rhetoric help "construct" construction, laws of media within elements of rhetoric help "construct" deconstruction, elements of rhetoric within laws of media help "deconstruct" construction. I use qualifier "help" in each of the four clauses of the previous sentence because this is an almost complete set of cognitive tools, they are not excuses for not thinking, intuiting true insight, that would cause reversal of the medium, which, paradoxically, could only happen in the case of an independent thinker who would "fit" most snugly into these laws. This is not so much the mistake Mark and John Archibald Wheeler (in this Discovery article at ) make as much as propel into existence. Wheeler pushes anthropomorphism in that famous "Schrödinger cat" thought-experiment to a type of retrieval of animism that completely undermines current science and (this being our hidden ground in the article) senses his "heterodoxy" totally and contradicts himself with backpedaling like, "Does this mean humans are necessary to the existence of the universe? While conscious observers certainly partake in the creation of the participatory universe envisioned by Wheeler, they are not the only, or even primary, way by which quantum potentials become real. Ordinary matter and radiation play the dominant roles." Now Mark "overheats" the fifth law in the medium that is his essay by claiming it is satire when satire is the reversal of the fifth law. The fifth law is literally a "putting on", a skin, as much as content-wise a medium co-opts another. It is Mark’s tradition academic approach of "light on" McLuhan that summons forth Menippean satire for an answer.


I: Ah, Pythagorus (to return to our first sentence), whom ancient Greeks considered founder of mathematics and mysticism. Figures.

Myself: Spooky.

Me: Let me return to something spookier.

I: Spookier than that lightbulb spontaneously breaking in the middle of class?

Myself: Spookier than that, a medium the ghost of McLuhan apparently disapproves of.

Me: Okay, in the class notes Mark typed up on page two:

"[McLuhan’s Catholic Influence?]
"4 Is the Catholic influence present in their work? ENH: REV: OBS: RET ~ ...
"[Media Transubstantiation?]
"5 GOOD: EVIL: DEATH: RESURRECTION
" "Christ is the ultimate extension of man."
The Medium and the Light

I think Mark is right but going about this in the wrong way again. To return, briefly, to Pythagoreanism: in intellectual history, particularly in reference to ancient Greece, this morphs into Platonism with its concern on realms of forms, whose true update is not so much Neoplatonism c/o Plotinus in the 3rd century C.E. as much as in the Jewish mystical tradition of Kabbalah in the Middle Ages, which melds Plato’s ideas with Gnostics’ ideas in the emanation of the Tree of Life ex nihilo into ten Sephirah or names of God (variation on tetrad since 4 + 3 + 2 + 1 = 10). Now in Christian kabbalah (popular among secret societies) which emerged in the early Renaissance (promoted perhaps most notorious by "heretics" as Giodano Bruno (1548-1600)), according to Gershom Scholem in Kabbalah (paperback edition): "Human history, Reuchlin argued, could be divided into three periods. In the first or natural period, God revealed Himself to the patriarchs thorough the three-lettered name of Shaddai [Take this to be Understanding Media without presence of fourth law of media of retrieval retrieved in From Cliché to Archetype]. In the period of the Torah He revealed Himself to Moses through the four-lettered name of the Tetragrammaton [four laws in later Laws of Media]. But in the period of grace and redemption He revealed Himself through five letters, namely, the Tetragrammaton with the addition of the letter shin, signifying the Logos, thus spelling Yehoshua or Jesus [fifth law of media discovered by Mark, Jesus not satirizing God (pre-reversal, that is) but "wearing" His divinity more in the form of an exaggeration or misreading]. In the name of Jesus, which is the true Miraculous Name, the formerly forbidden name of God now became pronounceable. (Scholem 198)" Thus, as McLuhan states in The Medium and the Light, "Christ is the ultimate extension of man."

Now consider this from Laws of Media: "The logos of creation explicitly presents us with the created order as a speech in which the words are things and things are words, an awareness central to the present work. Medieval theologians and philosophers were simply updating the most ancient understanding of physics and cosmology. (217)" I discern definite patterns between The Kabbalah and the trivium, the former with three pillars which organize the ten Sephirah of the Tree of Life, the latter with three branches of knowledge. They are both Swiss army knifes, of sorts, for operating on varying preoccupations which nonetheless exhibit similiar tendencies: Neo-Platonic elements in Kabbalah basically correspond to grammar in the trivium because what roots both of these approaches is discernment of core functions from which all futurity emanates, Gnostic elements in Kabbalah basically corresponds to rhetoric in the trivium because they share preoccupation with pastness, with present being shadow or reflection of an otherness: consider how difficult postures of Democratic politicians become in the third quarter of the twentieth century without reference to the model of Roosevelt, how strange postures of Republican politicians become in the fourth quarter of the twentieth century without reference to the model of Reagan. Pure rhetoricians are ardent traditionalists as much as absolute grammarians are aggressive futurists, each nemesis of the other: Harold Bloom and Marshall McLuhan, both famously English professors or "Ancients" by training, would have little to agree upon for these reasons which explain their radically diverging stances. In fact, I would now like to turn to Harold Bloom since I believe he presents us with "a grammar of rhetoric" which he similarly locates in mystical Jewish texts and dubs "anxiety of influence."



4
OR
The Anxiety of Influence


"I: I believe Mark is right with this fifth law of media business."
–Philip Morais, "Inner Dialogue on Inner Dialogue"

Gloss:
Below follow Harold Bloom’s six revisionary ratios in the anxiety of influence. They are to be applied to poet and "misread" precursor since to this critic all reading is necessarily misreading, that is "belated" in the sense that it is always in relation to someone who has come before, everything reflecting something else which Gnosticism takes to its ultimate extreme in applying this to the cosmos. And, just as McLuhan in the tetrad takes grammatical literary techniques and applies them to all media, I will take these rhetorical literary techniques and merge them with their opposite: thesis of laws of media with antithesis of anxiety of influence into new synthesis or retrieval of the trivium/Kabbalah.

"SYNOPSIS: SIX REVISIONARY RATIOS
"1. Clinamen, which is poetic misreading or misprision proper; I take the word from Lucretius, where it means a "swerve" of the atoms so as to make change possible in the universe. A poet swerves away from his precursor, by so reading his precursor’s poem as to execute a clinamen in relation to it. This appears as a corrective movement in his own poem, which implies that the precursor poem went accurately up to a certain point, but then should have swerved, precisely in the direction that the new poem moves.
"2. Tessera, which is completion and antithesis; I take the word not from mosaic-making, where it is still used, but from the ancient mystery cults, where it meant a token of recognition, the fragment say of a small pot which with the other fragments would re-constitute the vessel. A poet antithetically "completes" his precursor, by so reading the parent-poem as to retain its terms but to mean them in another sense, as though the precursor had failed to go far enough."
"3. Kenosis, which is a breaking-device similar to the defense mechanisms our psyches employ against repetition compulsions; kenosis then is a movement towards discontinuity with the precursor. I take the word from St. Paul, where it means the humbling or emptying-out of Jesus by himself, when he accepts reduction from divine to human status. The later poet, apparently emptying himself of his own afflatus, his imaginative godhood, seems to humble himself as though he were ceasing to be a poet, but this ebbing is so performed in relation to a precursor’s poem-of-ebbing that the precursor is emptied out also, and so the latter poem of deflation is not as absolute as it seems."
"4. Daemonization, or a movement towards a personalized Counter-Sublime, in reaction to the precursor’s Sublime; I take the terms from general Neo-Platonic usage, where an intermediary being, neither divine nor human, enters into the adept to aid him. The later poem opens himself to what he believes to be a power in the parent-poem that does not belong to the parent proper, but to a range of being just beyond that precursor. He does this, in his poem, by so stationing its relation to the parent-poem as to generalize away the uniqueness of the earlier work.
"5. Askesis, or a movement of self-purgation which intends the attainment of a state of solitude; I take the term, general as it is, particularly from the practice of pre-Socratic shamans like Empedocles. The later poet does not, as in kenosis, undergo a revisionary movement of emptying, but of curtailing; he yields up part of his own human and imaginative endowment, so as to separate himself from others, including the precursor, and he does this in his poem by so stationing it in regard to the parent-poem as to make that poem undergo an askesis too; the precursor’s endowment is also truncated."
"6. Apophrades, or the return of the dead; I take the word from the Athenian dismal or unlucky days upon which the dead returned to reinhabit the houses in which they had lived. The later poet, in his own final phase, already burdened by an imaginative solitude that is almost a solipsism, holds his own poem so open again to the precursor’s work that at first we might believe the wheel has come full circle, and that we are back in the later poet’s flooded apprenticeship, before his strength began to assert itself in the revisionary ratios. But the poem is now held open to the precursor, where once it was open, and the uncanny effect is that the new poem’s achievement makes it seem to us, not as though the precursor were writing it, but as though the later poet himself had written the precursor’s characteristic work."
The Anxiety of Influence, Harold Bloom (14-16)

Gloss:
Out of respect for my original source I list this. Of course I find little practical use for what is spoken of above except in the sense that it illustrates how you can psychologically interpret or extend figures of speech which come to be associated with these rather unnecessarily esoteric choice of terms. That will be key: to be able to interpret figures of speeches figuratively. Last point: Harold Bloom does not associate litotes with "clinamen," it is purely my invention, though he does associate "irony" with it, and since McLuhan associates hyperbole and litotes with irony in
Laws of Media, and Bloom already associated "daemonization" with hyperbole, I thought litotes no stretch for "clinamen."

REVISIONARY RATIOS WITH CORRESPONDING TROPES

"Kabbalah, if viewed as rhetoric, centers upon two series of tropes: first –irony, metonymy, metaphor, and then –synecdoche, hyperbole, metalepsis."
Kabbalah and Criticism (Bloom 73)

LITOTE = CLINAMEN
"litote.
"A figure of speech, in which an affirmative is expressed by the negative of the contrary; an instance of this."
OED (second edition)


SYNECDOCHE = TESSERA
"synecdoche.
"A figure by which a more comprehensive term is used for a less comprehensive term or vice versa; as whole for part or part for whole, genus for species or species for genus, etc."
OED (second edition)

METAPHOR = KENOSIS
"metaphor.
"The figure of speech in which a name or descriptive term is transferred to some object different from, but analogous to, that to which it is properly applicable; an instance of this, a metaphorical expression."
OED (second edition)

HYPERBOLE:= DAEMONIZATION
"hyperbole.
"A figure of speech consisting in exaggerated or extravagant statement, used to express strong feeling or produce a strong impression, and not intended to be understood literally."
OED (second edition)

METONYMY = ASKESIS
"metonymy.
"A figure of speech which consists in substituting for the name of a thing the name of an attribute of it or of something closely related."
OED (second edition)

METALEPSIS = APOPHRADES
"metalepsis.
"A rhetorical figure mentioned by Quintilian, consisting in the metonymical substitution of one word for another which is itself figurative."
OED (second edition)


ILLUMINATION OF TROPES IN LIGHT OF THE MICHAEL JACKSON TRIAL

He’s just a pop star.
OR
He’s just a person like anyone else.
–Litotes c/o "reasonable" common public perception?

The eighties pop star.
OR
Thee pop star of the eighties.
–Synecdoche c/o BBC

What Elvis was to the fifties, Michael Jackson was to the eighties.
–Metaphor c/o Rolling Stone

The greatest entertainer that ever lived.
–Hyperbole c/o LL COOL J

That pedophile.
–Metonymy c/o "reasonable" common public perception?

The King of Pop.
–Metalepsis c/o Elizabeth Taylor




5
OR
Bloom in Bloom


"An anatomy of evolution etymology as a footnote on what precedes above"
–Philip Morais, "Countdown of Komboloia on Media Temps"

Clinamen (litote)

apophrades (metalepsis) Tessera (synecdoche)


askesis (metonymy) Kenosis (metaphor)


Daemonization (hyperbole)

Gloss:
Above is the "vicious cycle" Harold Bloom sees the anxiety of influence traveling through. An intriguing structure since it is sixfold and circular as much as a tetrad is fourfold and square and, of course, six plus four equals ten or "circled square" to speak in terms of retrievals; moreover, the anxiety of influence completely concerns itself with content as much as tetrads are directed in the total opposite direction. Below I offer alternate paths through the anxiety of influence in terms of reversals and thus present ways of identifying an environment or anti-environment through ties back to the trivium.

Grammatical: synecdoche to metonymy or vice versa. Cool.
Rhetorical: metaphor to metalepsis or vice versa. Hot.
Dialectical: litote to hyperbole or vice versa. Neutral.

Gloss:
How this ties to the tetrad is basically like this: the fifth law, itself an example of hyperbole in "wearing" another medium also exhibit an "attitude" toward that precursor that will be one of the six figures of speech spoken of above. A "grammar of rhetoric," in other words, begins in a "mapping" of the fifth law of media. And just as there can be more than one message and medium behind any effect you encounter, there can also be more than one precursor and misreading depending on which of its "faces" you manage you glimpse. Think of the fifth law, then, like the horse in
The Wizard of Oz that keeps changing colours. Below follow two complementary examples for illustration.

Medium: Fifth Law
ENH: matching as making
REV: satire, irony
RET: rhetoric
OBS: grammar
5th Law Mapping: hyperbole (misreading) / tetrad proper (precursor)
Environment: Rhetoric of Grammar as Dialectic
Media Temperature: Neutral
Gloss:
The brilliant evasion here, in terms of the trivium, becomes how Mark completes tetrad grammar in thoroughly rhetorical terms, middle road of a "making" of a "matching."


Medium: Retrieved Trivium
ENH: pattern recognition
REV: stagnation of insight via dependance on method
RET: exploration
OBS: hypnotism
5th Law Mapping: Litote (misreading) / "The Place of Thomas Nashe in the Learning of His
Time" (precursor)
Environment: Dialectic of rhetoric as grammar
Media Temperature: Neutral
Gloss:
The brilliant evasion here, in terms of the trivium, becomes how I take only move really left in this chess game of filling out bodies of knowledge, another middle road (of the dialectician this time) which creates hybrid energies out of thesis (McLuhan) and antithesis (Bloom).



6
OR
The Place of Marshaling McLuhan in the Learner in the Learning of Our Time

"Abandon -ismism if you want to put Humpty Dumpty back together again."
–Philip Morais, "The Declaration of Interdependence"

Applied Trivium
The trivium, to recap, divided intellectual alliances in two camps: one of grammarians and rhetoricians or "Ancients" due to their reliance on tradition, another of dialecticians or "Moderns" due to their new "breakthrough" systems. If this holds sway to today, if those in Humanities update "Ancients" as much as those in Sciences update "Moderns," can this organizational tool of the Middle Ages for pattern recognition more fundamentally perform this threefold analysis:

1) How to perceive an argument on its own grounds?
2) How to perceive an argument with additions/substitutions on its own grounds?
3) How to perceive an argument on grounds other than its own?


Certainly if this is applicable to highly tangled academic ventures, it is applicable to any information whatsoever online explorers discover. What superior compass can a rhetoric of grammar and grammar of rhetoric supply to virtual demands of living awash in languages?

I first consider an Ancient argument. The Structure of Scientific Revolutions (1962) by Thomas Kuhn could possibly be more frequently cited than any other work in Humanities for the past twenty-five years. The book posits science consists of a series of "scientific revolutions" each instituting a new "paradigm" of thought and practice incommensurable with the old. Kuhn is a philosopher, a dialectician as much as a scientist, with a predilection toward tradition (past philosophers and philosophies) which align this thinker in an Ancient fold. At this point in the body of knowledge dominance by Sciences in the role of dialecticians is total, so philosophers have gone from artists to critics and sought refuge in incorporating other branches to their discipline at expense of "pure" philosophy, grammar in the case of phenomenologists. One of the founding texts of "science studies" obviously has an author who has taken up rhetoric in the position of historian of intellectual evolution to expose rhetorical negotiation in the supposedly reasoned dialectical "progress" of the scientific discipline and, in doing so, rightly contends this is its true grammar.

Now I consider a Modern argument. In Intellectual Impostures: Postmodern Philosophers’ Abuse of Science (1997) Alan Sokal with Jean Bricmont bash pretentious and amateurish misuse of recent physics by leading French theorists (Derrida, Lyotard, Baudrillard, and Kristeva) to thoroughly make illicit any notion of "postmodern science," deadly ammunition to whose who reject claims by Humanities of "social construction" for Sciences. Sokal is a professor of physics, a "proper" dialectician these days, unable to turn to history of the rhetorician or more relativist organizations of the grammarian for regaining dominance for dialectic through Sciences in the trivium, striking back instead by playing a strong suit of the dialectician, a linear and sequential logical proposition. Bluntly, if people in Humanities held people in Sciences are liars, Sciences would counter hold people in Humanities are stupids and misunderstand out of that ignorance.


FOOTNOTE TO PARAGRAPH ABOVE: In 1996 Alan Sokal published an article, "Transgressing the Boundaries: Towards a Transformative Hermeneutics of Quantum Gravity," in elite critical theory journal Social Text to argue for postmodern "liberatory" science via an extreme relativism where he suggests pi not constant and universal but relative to an observer and subject to "ineluctable historicity." The hoax became an international front-page scandal. Postmodernism and poststructuralism which similarly unites rhetoric and dialectic à la Kuhn, had been hit in its soft underbelly. Socialists essentially, perhaps seduced by logical machinery like "dialectical materialism" of academic Marxists, could not resist freely drawing on undecidability and incompleteness inherent in quantum mechanics, chaos theory, and complexity theory.

I find this dichotomy wholly unsatisfactory: those "Moderns" in Sciences are stubborn, those "Ancients" in Humanities while uncomfortable with contradictions of the capitalist society seem suspiciously less motivated in living with contradictions where they nest intellectually. The trivium, which in Latin literally means "a place where three ways meet," offers a third way, a triadic structure which builds bridges, which claims artist-critic perspective via powers of discernment (criticism) and creative addition/substitution (art). In obsoleting "right answer" holy grails, "right answer" now being "right question" of the chameleon to cool these rather hot theoretical debates since pattern recognition is grammatical when used as a medium of assessment in the case of these thoughts on this presentation, rhetorical when used as a medium’s content in practice in the case of the actual presentation, and dialectical in structure, wholly holistic, completely untheoretical with questions for models whose aims are practical and derived from experience –my how and why if we must split hairs. Reconsider, in fact, the trivium in terms of these questions if it helps identification:


Rhetoric asks: What did this do?
Dialectic asks: What is this?
Grammar asks: What will this do?

I even took this environment "mapping" one step further and came up with "spaces." True to Kabbalah I began with one name for God, specifically, "Dio" in Italian which updates "Deus" from original Latin. Of course our alphabets are Latin alphabets so I let "Dio" dialectically represent language in the following manner to return to grammatical concerns of written words and their interpretation as well as interpretation of the world or "Book of Nature" of which all manifestation See OED (second edition). is of course experienced rhetorically:

Letter / Idea / Geometric Shape / Form & Correspondences with Length
D / synthesis / semicircle / lines with curves (BDGJPQR) = medium
I / antithesis / line / lines (AEFHIKLMNTVWXYZ) = long
O / thesis / circle / curves (OUCS) = short


Of course all of this is highly orthodox for highly unorthodox Mennipean satire: "At its most concentrated the Menippean satire presents us with a vision of the world in terms of a single intellectual pattern. (Anatomy of Criticism in eleventh printing page 310)" If we, further, let D = dialectic, I = rhetoric, and O = grammar, and organize strictly basic three-way combinations according to patterns we come up with these specific "spaces" made out of general "environments":

Group 1 (of single repetitions) or Tactile Space: DIO / OID / IOD / DOI / IDO / ODI
Group 2 (of triple repetitions) or Taste Space: DDD / III / OOO
Group 3 (of double repetitions) or Visual Space: IID / IIO / IOI / IDI / OII / DII
Group 4 (of double repetitions) or Acoustic Space: OOD / OOI / OIO / ODO / IOO / DOO
Group 5 (of double repetitions) or Olfactory Space: DDO / DDI / DID / ODD / IDD / DOD

The above should be understood to be of symbolic logic persuasion which represents triple division: first letter as numerator, second letter as denominator, both dividends to the divisor of the third letter. The propensity for "spaces" to emanate in groups of six brings trigonometry to mind with its fix functions for angles: sine, cosine, tangent, cotangent, secant, and cosecant. Finally, we see twenty-seven different combinations, or three to the power of three, or three cubed and I have always thought of the tetrad as a cube.

Tetrad:
Simultaneous thunderclaps or inventories of effects of exfoliation in fractal tapestries to create causes in four quadrants of one cube which makes content of out medium whose message made you make what this is.

Anxiety of Influence Tropes on Fifth Law:
Photon traces in irritated skin of an hypersphere where Proteus is mask and originality style of psychic warfare in trick-pad where everyone has same face history buggers. Marlon Brando said in an interview with Truman Capote ("The Duke in His Domain" 1956) acting, not prostitution, was our first profession. After Last Tango in Paris (1973) The Wild One should’ve realize they were identical whether fourth walls go up in the morning or not.

Gloss:
Figures manifest hidden grounds and hidden grounds manifest figures, and so forth, in fractals; so, in a rhetoric of grammar and grammar of rhetoric, a cube of a tetrad exists in a hypersphere of anxiety of influence tropes on fifth law, in another cube of a tetrad, in another hypersphere of anxiety of influence tropes on fifth law, and so forth. Paradoxically, a tetrad makes a medium its content as much as a hypersphere makes a content its medium. A hypersphere makes a medium content in history; for example, horse carriages are precursors of cars, vine presses are precursors of printing presses. A tetrad makes a content a medium in foretelling future history of its practice; for example, a feminist putting to action what she reads in a critical theory text. All of this of course is dependant on how we organize consciousness, which brings us by a commodius vicus of recirculation back to discussion of another thinking tool.

Illuminating Light On/Light Through
"The theme of the letter and the spirit, a dichotomy deriving from writing, was frequently alluded to by Our Lord in his "It is written, but I say unto you." The prophets had usually been at war with the scribes in Israel. This theme enters into the very texture of medieval thought and sensibility, as in the technique of the "gloss" to release the light from within the text, the technique of the illumination as light through not on, and the very mode of Gothic architecture itself. (Paperback 130)" So writes Marshall McLuhan in The Gutenberg Galaxy. Light seen to be metaphor for organization of consciousness itself for different modes of interpretation. A grammar of rhetoric and rhetoric of grammar retrieves this tool with light on being hot, objective observation, work of a job, with light through being cool, subjective participation, play of a role. James Joyce puts this far better than me in the famous opening to the "Proteus" chapter of Ulysses: "Ineluctable modality of the visible: at least that if no more, thought through [my emphasis] my eyes." This percept of "thought through my eyes" is apparently anatomically correct according to Stephen Jay Gould in the new bible of biology The Structure of Evolutionary Theory (2002) where our visual faculty is seen as evaginated out of "spinal cord, several parts of the brain ... in the morphogenesis of vertebrate eyes (Gould 1124)." According, further, to McLuhan for Beginners: "Sight comes first, he [Marshall McLuhan] claimed, because the eye is a specialized organ that permits perceptions of enormous complexity. Then come hearing, touch, smell and taste. (Gordon 60)" What thinking tool light on and light through merely contends and qualitative analyzes is how sight "conducts" symphony of the senses which really gets hard to wrap your mind around until you come to a grammar of rhetoric and rhetoric of grammar. If you want to read actual light on and light through theories of light itself consider what Newton thought of the phenomenon versus Goethe (recently retrieved by chaos theory), both "provable" in laboratory experiments which I guess returns us to Schrödinger’s famous thought-experiment with a cat. Essentially Newton was a reductionist, Goethe was a holist: redness is not necessarily a particular bandwidth of light like Newton would claim. It is a territory, an "undiscover’d country" to quote Hamlet of a chaotic universe with boundaries that are difficult to describe (at least with language), yet our mind or consciousness finds redness with regular and verifiable consistency.
FOOTNOTE ON PARAGRAPH ABOVE. An excellent edition of Goethe’s Zür Farbenlehre, more-or-less readily available, is Theory of Colors (Cambridge, Mass.: The M.I.T. Press, 1970), with an introduction by Deane B. Judd.

I would like to continue with dissection of "light on" versus "light through" by turn to an anatomy of theory of vision. My primary source is this book Theories of Vision from Al-Kindi to Kepler by David Lindberg. There have always been four theories of vision from antiquity to today. One, intromission theory, where images move into eye. Two, extramission theory, where attention moves out. Three, theory where intromission and extramission combine. Four, theory where there is some medium to mediate this process. (Footnote: our current orthodox theory of vision, proposed by Johannes Kepler in 1604, I think, conforms perfectly to McLuhan’s general critique of other assumptions print fosters in The Gutenberg Galaxy.) I shall skip summary of 2000 years of theories of vision to simply posit "light on" and "light through" "wears" all four like the fifth of media "wears" all four quadrants of the tetrad.




7
OR
Grammar of Rhetoric & Rhetoric of Grammar

"2 ORGANize is 2 CONtrol."
–Philip Morais, "The Declaration of Interdependence"

Tetrads on Tropes / Grammar Illuminates Rhetoric

Medium: Synecdoche
ENH: acoustic ratio of figures
REV: homogeneity of figures via visual quantity
RET: resonance as matching
OBS: four-part resonance
–Laws of Media 236

Medium: Metonymy
ENH: ignore qualitative
REV: qualitative as figure
RET: resonance as matching
OBS: four-part resonance
–Laws of Media 236

Medium: Metalepsis
ENH: Past in terms of Present
REV: Metaphor as connection, concept
RET: Making not matching history
OBS: Historical determinism
Gloss:
Sole creation. Not that unorthodox, once more, if you consider McLuhan devoted one entire book-length study to forms of metalepsis (
From Cliché to Archetype). To my mind he was too set on having a "grammar of rhetoric" mirror a "rhetoric of grammar" (tetrad) and against his own best instincts reduced what should have been a succession of six (1 + 2 + 3 + 4 = 10 according to the original definition of "tetrad") to four (1 + 2 + 3 + 4 = 8 ?!) –metalepsis strangely excluded and litotes and hyperbole condensed into "irony" (Laws of Media 232) when they clearly deserved separate consideration (Laws of Media 209).

Medium: Litotes
ENH: smallness, size
REV: hyperbole
RET: iconic awareness, involvement
OBS: literal/realistic scale
–Laws of Media 209

Medium: Hyperbole.
ENH: grandness, size
REV: litotes
RET: iconic awareness, involvement
OBS: literal/realistic, scale
–Laws of Media 209

Medium: Metaphor
ENH: ratio, interval between the two situations
REV: connection, concept
RET: transformation/transfiguration
OBS: rational experience
–Laws of Media 235


Tropes in Tetrad / Rhetoric Illuminates Grammar

Medium: Tetrad
ENH = synecdoche
REV = metonymy

RET = metalepsis
OBS = litote
5th Law of Media = hyperbole
Tetrad clusters, chains, principle of media equivalency = metaphor


Vivisections of Vivisections / Post-Mortem

Tetrad’s Medium: Grammar of Rhetoric as Dialectic
Message: Neo-Platonism
Misreading: Hyperbole
Precursor: Kabbalah’s Tree of Life (Top 4 Sephirah)
Tropes’ Medium: Rhetoric of Grammar as Dialectic
Message: Gnosticism
Misreading: Litote
Precursor: Kabbalah’s Tree of Life (Bottom 6 Sephirah)


Medium: Anxiety of Influence
ENH: literary tradition
REV: determinism
RET: rhetoric
OBS: originality
5th Law Mapping: Litote (misreading) / Freud, Kabbalah, Walter Bate Jackson (precursors)
Gloss:
The brilliant evasion here, in terms of the trivium, becomes how Bloom presents a complete grammar (tropes with revisionary ratios) in totally rhetorical terms of the psychic defense mechanism (precursor/misreading).

Medium: Tetrad
ENH: Awareness of inclusive, structural process
REV: Technology (hardware) becomes software word
RET: Metaphor, logos
OBS: Dominance, logical method
5th Law Mapping: Hyperbole (misreading) / Innis, Eliot, Old Science (precursors)
–After Laws of Media 224
Gloss:
The brilliant evasion here, in terms of the trivium, becomes how McLuhan presents a historical ("matching") concern of rhetoric in totally grammatical terms of flipping from cliché to archetype in the retrieval quadrant via metalepsis ("making"), pastness completely made in terms of the present.




8
OR
How to How-to R/Evolution


"A new author is an old librarian who explores."
–Philip Morais, "The Declaration of Interdependence"

Medium: Understanding Media
ENH: acoustic ratio of figures / " ... comparatively, the content of a medium is negligible."
REV: homogeneity of figures via visual quantity / "... content of a medium is another medium"
RET: resonance as matching / spoken word (from scholasticism to radio)
OBS: four-part resonance / "ghost of tetrad haunting"
5th Law Mapping: Synecdoche (misreading)/ Harold Innis (precursor)
Environment: Rhetoric of Grammar
Media Temperature: Cool
–After Laws of Media tetrad (McLuhan & McLuhan 236)

Medium: The Gutenberg Galaxy
ENH: ignore qualitative / "content of medium"
REV: qualitative as figure / "content of a medium is another medium"
RET: resonance as matching / "headline/glosses" in book that head "chapters"
OBS: four-part resonance / "ghost of tetrad haunting"
5th Law Mapping: Metonymy (misreading) / Max Weber, Humanists (precursors)
Environment: Grammar of Rhetoric
Media Temperature: Cool
–After Laws of Media tetrad (McLuhan & McLuhan 236)

Medium: From Cliché to Archetype
ENH: Past in terms of Present / Creativity
REV: Metaphor as connection, concept / Eclectic stagings of Shakespeare, for example
RET: Making not matching history / "Tradition and the Individual Talent" by T. S. Eliot
OBS: Historical determinism / "Those who do not learn history are doomed to repeat it"
5th Law Mapping: Metalepsis (misreading) / Carl Jung (precursor)
Environment: Rhetoric of Grammar
Media Temperature: Hot

Medium: The Place of Thomas Nashe in the Learning of His Time
ENH: smallness, size / All knowledge condensed into three camps
REV: hyperbole / "The two men, it turned out, were merely the latest combatants in a struggle
that had been going on, by then, for over 1500 years and which for hundreds of years showed no signs of abating. (The Medium and the Light, x)"
RET: iconic awareness, involvement / Trivium
OBS: literal/realistic scale / The ‘Right’ Argument
5th Law Mapping: Litote (misreading) / French Encyclopedists, New Criticism (precursors)
Environment: Dialectic of rhetoric as grammar
Media Temperature: Neutral
–After Laws of Media tetrad (McLuhan & McLuhan 209)

Medium: Laws of Media
ENH: grandness, size / "I don’t consider it any exaggeration to say that confirming and detailing this tie, between speech and artefacts, constitutes the single biggest intellectual discovery not only of our time, but of at least the last couple of centuries. (Laws of Media ix-x)"
REV: litotes / "How often McLuhan’s colleagues dismissed his work as merely "interesting speculation" or "stimulating conversation" ... (Marshall McLuhan: The Medium and the Messenger 279 paperback edition)"
RET: iconic awareness, involvement / Holism à la synaesthetic language of Eskimos (67)
OBS: literal/realistic, scale / Traditional quantitative measurements of ‘Old Science’
5th Law Mapping: Hyperbole (misreading) / Old Science, Vico, Bacon (precursors)
Environment: Rhetoric of Grammar as Dialectic
Media Temperature: Neutral
–After Laws of Media tetrad (McLuhan & McLuhan 209)
Medium: The Medium and the Light
ENH: ratio, interval between the two situations / McLuhan media guru meets McLuhan devout Catholic
REV: connection, concept / "At a recent (1997) conference at York University in Toronto ... the new conventional line was revealed ... "McLuhan’s work was basically age-old Christian Humanism in modern dress. (The Medium and the Light xix)"
RET: transformation/transfiguration / Confessions by St. Augustine
OBS: rational experience / "conversion after sign"
5th Law Mapping: Metaphor (misreading) / G. K. Chesterton (precursor)
Environment: Grammar of Rhetoric
Media temperature: Hot
–After Laws of Media tetrad (McLuhan & McLuhan 235)


Vivisections of Vivisections / Post-Mortem
Medium: Key Publications to Complete Understanding of Marshall McLuhan (The Thinker)
Message: How to Control and Comprehend Media in Order to Shape our own Destiny
(Archimedean Lever)
Misreading: Hyperbole / "McLuhan as Modern Satirist" chapter in Theall’s The Virtual
McLuhan, Bob Dobbs e-mail of Feb 20 2005 of Menippean Put-Ons of Publications
Precursors: Grammarians / I. A. Richards, French Symbolists, James Joyce, Wyndham Lewis,
T. S. Eliot, Harold Innis




Light On/Through Bloom Canon
Medium: The Book of J
ENH: acoustic ratio of figures / J as an autonomous author
REV: homogeneity of figures via visual quantity / J is Bathsheba
RET: resonance as matching / J is to creative writing in ancient world as Shakespeare is to Early Modern England
OBS: four-part resonance / Traditional historical biblical scholarship
5th Law Mapping: Synecdoche (misreading) / Talmud (precursor)
Environment: Rhetoric of Grammar
Media Temperature: Cool
–After Laws of Media tetrad (McLuhan & McLuhan 236)

Medium: The Anxiety of Influence
ENH: ignore qualitative / devil is not in the details of the poem, inherent generalizations on offer
REV: qualitative as figure / Ginsberg, for example, becomes merely bad or good Whitman
RET: resonance as matching / misreading as resonance, precursor as matching
OBS: four-part resonance / "close reading"
5th Law Mapping: Metonymy (misreading) / Walter Jackson Bate (precursor)
Environment: Grammar of Rhetoric
Media Temperature: Cool
–After Laws of Media tetrad (McLuhan & McLuhan 236)

Medium: The Western Canon
ENH: Past in terms of Present / Creativity
REV: Metaphor as connection, concept / "Indeed, a canon is an achieved anxiety, just as any
strong literary work is its author’s achieved anxiety. (492 paperback)"
RET: Making not matching history / Biblical canon formation
OBS: Historical determinism / Postmodern "School of Resentment (492 paperback)"
5th Law: Metalepsis (misreading) / St. Jerome (precursor)
Environment: Rhetoric of Grammar
Media Temperature: Hot

Medium: How to Read and Why
ENH: smallness, size / Read to re/discover yourself
REV: hyperbole / To read to re/discover is only worthwhile reason to read
RET: iconic awareness, involvement / Literature read for pleasure of intrinsic aesthetic value
OBS: literal/realistic scale / Critical Theory approach
5th Law Mapping: Litote (misreading) / Defenses of Sidney, Shelley (precursors)
Environment: Dialectic of rhetoric as grammar
Media Temperature: Neutral
–After Laws of Media tetrad (McLuhan & McLuhan 209)

Medium: Shakespeare: The Invention of the Human
ENH: grandness, size / " ... Shakespeare not only reinvented the English language, but also created human nature as we know it today. (Backside of paperback edition)"
REV: litotes / Accomplishment reduced to few characters as personalties "When we are wholly human, and know ourselves, we become most like either Hamlet or Falstaff. (745 paperback edition)"
RET: iconic awareness, involvement / "Bardolatry"
OBS: literal/realistic, scale / Evaluations of New Historicist school on Early Modern England
5th Law Mapping: Hyperbole (misreading) / Samuel Johnson, William Hazlitt (critical precursors)
Environment: Rhetoric of Grammar as Dialectic
Media Temperature: Neutral
–After Laws of Media tetrad (McLuhan & McLuhan 209)

Medium: Kabbalah and Criticism
ENH: ratio, interval between the two situations / Importance of Kabbalah to antithetical criticism
REV: connection, concept / Kabbalah is to Bible as anxiety of influence is to literary criticism
RET: transformation/transfiguration / Emanations of the Sephirah
OBS: rational experience / Kabbalah understands dreams to be prophecy through interpretation
5th Law: Metaphor (misreading) / Isaac Luria, Moses Cordovero (precursors)
Environment: Grammar of Rhetoric
Media temperature: Hot
–After Laws of Media tetrad (McLuhan & McLuhan 235)

Vivisections of Vivisections / Post-Mortem
Medium: Key Publications to Complete Understanding of Harold Bloom (The Critic)
Message: How to (Mis)Read/Write in Order to Recover/Discover Your True Self or
Pneuma
Misreading: Litote / "Tradition and the Individual Talent" by T. S. Eliot reduced to psychic
warfare fought in letters (text not tête) between ephebe poet and poetic precursor
Precursors: Rhetoricians / Kabbalists, Freud, Derrida, Shakespeare, Samuel Johnson, Walter
Jackson Bate
Gloss:
The colour scheme should illuminate how certain works by the same and by the other author complement one another. Kabbalah and Criticism and The Medium and the Light, for example, share red and "metaphor" for their misreading, texts in which McLuhan’s Catholicism as much as Bloom’s Judaism surface full force.
I contend, more importantly, each has completed their revisionary ratio and are such strong misreaders that environments they chose to take up in the trivium have become their mediums via their varying forms of appropriation or metalepsis of updating of grammar (for McLuhan) and rhetoric (for Bloom). This is no easy nor simple feat and helps explain much academic consternation with these scholars: one must be an out of the box artist-critic to accomplish such an essentially creative intellectual filling through, which quickly leads one astray of "proper" academic "practice." Many of their best works, indeed, read best seen in terms of audacious performances in scholarly mask.




9
OR
Q & A

"Explorers find what is new to exploit."
–Philip Morais, "The Declaration of Interdependence"

Gloss:
What follows below were prepared questions I desired to engage those in class in if I had had more time available. One, of course, grammatical in nature for one group. The other, naturally, rhetorical for another group. Hopefully, without much guidance, new tools I introduced could be applied to make sense not only of my presentation but of our class in its totality as a learning experience. People may not have found my presentation that exciting but that was my point, my imitation of my precursor in the same manner my precursor (Mark Federman) misreads his precursor (Marshall McLuhan).

Grammatical Question for Group One:
1) How do full-sized paper and markers vs. use of PowerPoint program seen in projection on screen change our experience of learning in class? Assume McLuhan’s ghost is this supernatural medium which blew lightbulb in our projector, What is its message?

Answer:
When that lightbulb blew class changed in the way that it did after our first blog. The medium of the blog, like the medium of writing by hand on full-sized pieces of paper with markers, involves us more in-depth and in that greater engagement we consequently substitute our figure (student in class) for our ground (person in life), thus everyone came more and more alive in the class as personalities. The singular grammar of the learning experience, in other words, birthed the multiple rhetorics of our manifest personalities, each distilling in the dialectic of this answer. What this ghost is trying to tell us, I believe, boils down to people must practice their role as a complete person in order to properly learn a living in a playshop you sharpen tools in, that shack at McLuhan Program being Coach House we sat in.

Rhetorical Question for Group Two:
Who are my influences & what are my misreadings?

Answer:
FOOTNOTE TO ANSWER. To even allow an answer on such questions remakes this metaleptical in its totality. If you choose not to believe me then this transforms what succeeds into a medium wearing a litote wearing a metonymy for content. If you, moreover, believe I deliberately set out to do this in order to further sell you on my investment in the tropes, whether or not I am correct on those tropes, we return to metaphor. In other words on words, this never ends. After all, all words are metaphors, all words save word word.

Influence: Mark Federman
Misreading: Metalepsis
Medium: ENH
Message: I enhance fifth law by not deeming this another law but half of the story of the laws themselves remade in the image of the revisionary tropes.

Influence: Harold Bloom
Misreading: Metonymy
Medium: OBS
Message: I obsolesce anxiety of influence as a form of literary analysis, now least among possible applications, through understanding of the revisionary ratios strictly through terms of the tropes.

Influence: Marshall McLuhan
Misreading: Synecdoche
Medium: REV
Message: Tetrads are only part of the story now with reversal in the form of the content consideration.

Influence: The Kabbalah
Misreading: Metaphor
Medium: RET
Message: What these esoteric texts are to exploration of God, these equally esoteric tools are to exploration of media. The retrieval manifests from Sefer Zohar & co. being ultimate historical antecedents of this rhetoric of grammar and grammar of rhetoric.

Influence: Pythagorean tetractys
Misreading: Hyperbole
Medium: 5th Law of Media
Message: I tied this all back to simple mystical formula of 1 + 2 + 3 + 4 = 10, thus this must be medium my medium wears, top layer of clothing under which lies the trivium, under which lies The Kabbalah.

Influence: Grand Unifying Theory (GUT) or Theory of Everything (TOE) holy grail in Science
Misreading: Litote
Medium: Principle of Media Equivalency, Tetrad Chains & Clusters
Message: First I heard of such ambitious singular organization came from science. Obviously if this qualitative analysis is true, I reduce science to have half of the story if such quantitative counterparts exist.







10
OR
a TOE in a GUT

"First of all, I am about to enter into what is in many ways an unqualified argument in the sense that these questions are in general more general ones better suited to contemplation near the end of this type of a class however much I have framed its scope within the context of our first readings. Nonetheless, I cannot help how relatively familiar or relatively unfamiliar I am with Marshall McLuhan on entering this class, and would like to unpack my baggage publicly since I am curious as to how much or how little these views will change by the end of the course and want to have these fossilizations, of sorts, on record to refer back to when that future arrives. I apologize, moreover, for length."
–Philip Morais, "Understanding Understanding Media: The Extensions of McLuhan"

Necessity is not the mother of invention, invention is the mother necessity. The information that constitutes this new environment is "perpetually in flux" so we need not "fixed concepts" but traditional reading skills from literary grounds to navigate. Such an approach roots itself in literary criticism and makes artists of everyone via computers which create electronic scribes of us all and point towards Ancients regaining dominance in the trivium as much as Gutenberg’s printing press did for Moderns with rise of science since these new collective practices in totality amount to technological consciousness extension speeding to languageless communication and ultimately artificial intelligence, our emperor’s new mind which pattern recognition tailors toward tighter fittings of the feedback loop threading our social garment.

These are politics of adaptation to control adaption itself. The greatest revolution possible in the evolution of any species is finally complete control over that evolution, thus this presentation is titled "R/Evolution" since adaptation of consciousness nods in that direction. Such holism restored to left-hemisphere and right-hemisphere of the brain may provide beneficial generalization cognitively as much as physically development and coordination of fine prehensile motor skills in the hand rewired brains toward growth of their current size, after bipedalism perhaps our most radical modification. Minds, I mean, as hands, as antenna interfacers plugging into communication feeds of tactile information environs, consciousness as extremity-as-conduit to grasp what we once did with that earth-liberated paw:

"Hindsight indicates that the flexible, unspecialized primate hand was to prove a valuable asset for future evolution of this group. Had they not had generalized grasping hands, early hominines would not have been able to manufacture and utilize tools, and thus embark on the new and unique evolutionary pathway that led to the revolutionary ability to adapt through culture. (Haviland 88)"

FOOTNOTE ON QUOTE ABOVE. Reference: Haviland, William A. Human Evolution and Prehistory. 3rd ed. Orlando, FL: Harcourt Brace & Company, 1994.

A footnote on a footnote: this idea of tactility is curious in relation of five senses with five fingers. Fractals are computerized extensions of mathematical equivalencies Descartes found between geometry and algebra that when accelerated by electronic calculation return touch and kinesthesia in elaboration of patterns where figures become hidden grounds and hidden grounds figures, and so forth. The trivium operates likewise, perpetual synecdoche where division is this form of metalepsis reality manifests out of, whose retrieval would be impossible without computers outering our nervous system. If we define "beauty" to be proper proportion like we have "truth" with pattern recognition, this presents further retrieval of two preoccupations of classical art where "truth" is "beauty" and "beauty" is "truth."
A footnote on a footnote on a footnote: John Wheeler, physicist and colleague of Einstein and Niels Bohr, suggests human consciousness shapes not only the present but the past as well in an intergalactic variation on Schrödinger’s famous thought-experiment with a cat, consciousness as a reality’s creative and determining principle. Perhaps light (dialogue of wave/particle) is to consciousness (symphony in five senses) as energy is to matter where only time or different rates of particle motion distinguish these four elements –indeed in The Universe in a Nutshell by Stephen Hawking posits 10 dimensions of space plus one of time, realms of light and consciousness which serve to measure space, the former quantitatively through speed, the latter qualitatively through comprehension. The point: if the trivium maps consciousness as consciousness maps the universe, the trivium potentially may be an important translation for physics as much as what Wheeler speaks of essentially puts in terms of matter what artist-critic T. S. Eliot outlines as a theory of literary history in "Tradition and the Individual Talent" –that is, pastness made in the image of the present ("individual talent") being our only matching available ("tradition"). Please see:

Folger, Tim. "Does the Universe Exist if We’re Not Looking?" discover.com Vol. 23 No. 06 June 2002. <>

A revolution of evolution, yes. The genetic code has been decoded by Moderns who conclude human beings are 99.99% similar to chimps. Since Homo sapiens are obviously more than 00.01% advanced of great apes we need wisdom of Ancients to crack an enigmatic "perceptual code" to truly understand who we are, which this rhetoric of grammar and grammar of rhetoric in the form of pattern recognition or common sense of the sensus communis helps facilitate, playing loincloth of sorts for language apes beginning to walk erect with their intellectual faculties and finding themselves exposed for the first time in a reality not negotiated by facts but breathed in through our swarms of movements about one another. In effect, this is presentation presents what nearly all of us have created in our own minds, a social and a cultural history of our time, each vastly different yet still related by webs of history, styles of our lives, and rivers of being becoming becoming we refer to by an intimate and indefinable of word, consciousness. Consciousness!

April 13, 2005

Sunyoung's re-presenation

Hi all,

I'm uploading my re-presentation file.
It took a little of time to correct some parts.

Anyway,
Thanks!


DCinside_2.pdf

April 9, 2005

Listen for the "Hoick"

This was a great campaign by Trojan (the condom manufacturer). This one's for Bad Bruce.

April 8, 2005

The REALLY CLASSY GAMESHOW

Here is a reflection on my presentation of last week.
I am indebted for the amazing vigour that you brought to my presentation as willing participants. Thank You all!
I would love to stay in touch with all of you.

Project Brief for “Classroom as Reality Game Show”

Problem:
The project had its genesis in a probe of the climate of malaise that has gripped the student population at the School of Design where I teach. This malaise has manifest itself in significant drops in class attendance due to shifting perceptions of the relevance and currency of traditional in-class learning.

HOT Modes of delivery such as lecturing en masse fail to deliver on the students’ need for meaningful, personalized, cathartic experience. This is further compounded by their cultural grounds of instantaneity and ubiquity of information and an ability to forge self-actuated and highly-empathetic communities in on-line environments. The spectre of commuting in to a busy city centre to attend large lectures of 180+ students only to receive information that could have been gleaned in the safety, convenience and comfort of one’s own home makes a compelling case for withdrawal.

Community Colleges are a legacy of a highly specialized, literate, industrial era society where emphasis was placed on matching skills and competencies with very specific and highly local job niches. The fact that the college itself resides in a retrofitted factory in the aging heart of Old York’s industrial centre is significant for its irony.

In an age of global connectivity the nature of the workplace has changed drastically. The most sought-after qualities in the workforce centre around an individual's ability to communicate, work collaboratively and adapt effectively using problem-solving skills. The worker today must wear many different hats and specific skills training is inconsistent with that reality.

Institutional inertia has forced students to evolve their own adaptive strategies (I encouraged student projects that would probe the nature of their relationship to their current learning environment that resulted in a wide array of responses with a high preponderance of focus on issues of social interaction. One such exploration resulted in the formation of a collective voice that used poster, button, T-shirt and webspace media as counter-irritants: http://www.thiinkery.designtrooper.com).

In order to probe the nature of this problem I employed McLuhan Tetrads (See Attached n-Dimensional “Dreadrad” for explorations on the nature of Game and Class) to divine the effects of game and classroom as media and found some remarkable media equivalencies. Perhaps the most striking feature in my mind was the retrieval of early forms of theatre from cave rituals to early Greek Drama and the Lyceum.

What was obviously missing was the aspect of sharing in a social, communal ritual that served to bind its participants through catharsis. The connection between shows/theatre/reality game shows and the classroom seemed rather obvious when considered in light of a shared root in retrieval.

It was interesting to note that Greek society, so noted for its contribution to western thought, derived its magic from the exploration of the turbulence generated at the boundary of two coexisting philosophies of engagement: the dispassionate rational observation of the causes of things and the emotionally and psychically-charged orgiastic rituals and werewolf cults that, when fuelled by the intoxicating influence of beer and wine, opened one to enthusiasm (in theo) or the god within. This would be the ancient equivalent of returning from an ecstasy-fuelled rave to ruminate on the meaning of life over a few jugs of ale at the Faculty Club. Prudence and abandonment were used as dynamic counterpoints in Greek society—reckless abandon fuelling passion and creativity, reigned in and mastered by the rational eye.

It was obvious that facts and figures were in surfeit at the College and that it was the spark of ritual passion that was lost—draining the institution of its vitality. The cohorts of today seek complete and instantaneous immersion with their objects of inquiry. Mere prototyping of “real-world” scenarios in a lab or studio environment fails to address this sense of urgency, immediacy and intimacy.

What seemed like a lark in the beginning gained greater warrant for exploration. I sought to probe an array of popular game shows to look for media temperature and the sort of learning activities engendered in each format. It was obvious that Quiz shows were hot to the touch whereas “Reality” shows were extremely cool and invited probes into social organizing, collaboration, distribution of power, deceit, strategy and more.

I decided, rather than regurgitating facts and findings and forcing my own conclusions on anyone, that I would engage my audience in each format and let them draw their own conclusions. I prototyped my first experiment with about 170 students who were split into groups of 5-8 persons. I used the Survivor/Great Race metaphor where students were brought to a new environment (St. Lawrence Market), given $5 and asked to find an unique food item that could be shared by about 8-10 people. 15 minutes was allotted for completion.

On reflection an overwhelming majority of students responded positively on the experience and, without prompting, cited lessons learned in creativity, cooperation, challenge, excitement, fun and the importance of community and sharing. Students overwhelmingly focused on aspects of process–the relational aspects of the challenge rather than the things sought. Few cited the things purchased, realizing that the “content” itself was less relevant than the dynamics that were manifest.

I extended the metaphor later to include its importance for design practice where the sharing of ideas was concerned–that they, like food, are cultivated, pruned, harvested, processed, packaged, sold, collected, consumed, wasted and recycled. What was particularly important was that the “learning” and the “classroom” were transparent. The old medium of the classroom was glaringly opaque and irrelevant to their current contexts to such an extent that, had I delivered this in lecture form, the learning would not have been as effective or memorable or fun!

One significant aspect of game media was its potential for enhancing exposure to risk-taking in a social and convivial atmosphere. The grounds of Judgement, so operative in the classroom environment, evaporated to create a climate where failure was something to celebrate through sharing anecdotes about their experiences. The context of gaming allowed for the prospect of winners and losers, success and failure to be shared in a heuristic fashion, particularly when the possibility of playing a new game held up the possibility of future success.
In casting both students and faculty in the roles of performers of ritual gameplay the nomikers Studestant and Hostessor invited use.

The idea was to further probe the various game paradigms that have enjoyed popularity over the years. By wearing the role of show host I was able to de-ionize any charge of authority that might be deservingly or undeservingly imputed to the professor in a more conservative milieu. Given that all knowledge/information is a mere F1 key away, it stands to reason that the classical nature of authority and academic mastery is unsustainable and that students and professors who engage at that level soon come to terms with that arrangement’s lack of depth, ubiquity, currency, convenience and instantaneity. By adopting this new mantle I was able to re-engineer student expectations of my role to being one of entertainer/host/guide.

The next exploration involved the Quiz Show format of the $64,000.00 Question variety. I based the theme of the exploration on the program Top of the Form (UK), or Reach for the Top (Canada). The program was re-dubbed Teach for the Pot –a play on traditional Greek notions of higher learning via enthusiastic pursuits and the elevated risk taking involved in “going for the pot” or “going for broke” in a game. In this format I, the Hostessor, prattled on in HOT lecture mode delivering a set piece on McLuhan. Teams were formed: Go Figure and Insufficient Grounds. Participants were given nametags and queried in the pre-show for tid-bits about their lives and interests. Contestants and audience members were goaded with visual and audio cues to generate enthusiastic applause to help drive the game’s momentum.

Content-based questions followed with a “resident expert” being introduced to deliberate on the veracity of interpretations of questions and their respective answers. The external invocation of an expert had several effects in that it shifted the locus of authority away from the Hostessor while retaining the driving power with the Hostessor—authority always remained external and the Hostessor’s function was merely to maintain the dynamic and momentum of the game such that when questions about the “specific content” were raised the Hostessor could never be held accountable for that level of activity. The Hostessor simply defers judgement to an external entity (internet or expert). This serves to maintain a high degree of conviviality between the Studestants and the Hostessor—theirs remains purely a social relationship.
The questions were deliberately vacuous in nature and lacked critical connectedness with the material presented. This helped to underscore disconnect or discontinuity that can often occur between the dispensation of trivia and the manner in which they are re-invoked for regurgitation in typical examination questions. The intended effect was to diffuse the importance and relevance of content-specific questions in order to relax the Studestants enough to get them to play with vitality as opposed to the usual timidity that attends judged responses.

The next segment introduced a format with a considerably cooler media temperature. This segment, called Chillin’ Learnin’ followed the Family Feud format where teams had to divine responses that would match those gleaned from surveys of the general populace. I used about 170 students to generate a list of the top 10 clichés that related to the word “game.” Studestants were given two minutes to generate a list of clichés on the same subject and were awarded a point for every phrase that matched the top ten list.

The Thongue Testers section that followed the survey component required teams to then generate “James Seen Joy” word plays from the list of cliché probes. Again a 2 minute limit was set for this task and, like the previous challenge, the Jeopardy theme played in the background to help heighten the sense of tension. The group dynamics began to manifest itself significantly in these instances where one individual would typically write down the responses and another would contribute the bulk of thought while others would suffer a sort-of intellectual paralysis.

In DarWinners & DarLosers (a reference to Darwinism) disapproval voting, so popular in reality game shows, was invoked to thin out the teams. This form of peer evaluation provoked very interesting responses from the teams who were forced to make an Abrahamic decision to sacrifice one of their own flock. Most were very uncomfortable with this scenario and rued having to compromise the social binding that they had enjoyed in earlier forms of the game. The Weakest Link format was used. The host of this show employs blunt and callous dismissal of the weakest member to heighten the loser’s humiliation and groom a callous ambition for victory at all costs in the remaining stable of contenders. This form retrieves the rigour of old boys schools like Eton where Prefects, as stewards of authority often translated the will of faculty by inflicting peers with creatively concocted, generous portions of malice and scorn and sadism—underscoring the worst of us that is paradoxically brought out in an endeavour intended to bring the best out in us. Ironically, the supremely antisocial act of scapegoating helps to coercively bind those who bore silent witness to the ritual by way of their collusion. The ritual then stands as a binding institution whose punitive machinations are upheld and perpetuated.

The next segment titled You Can Fake It If You Try looked at aspects of anonymity in group dynamics—how one can get by simply by appearing busy when, in fact, their contributions are minimal. The first challenge dubbed Lego of My Ego! Studestants had to explore aspects of matching and making—following specific directions to generate a predetermined, clichéd outcome versus creating a novel metaphor with no precursor or specific outcome given. One member of the group was identified as the creator and was charged with generating an unique creation out of basic Lego blocks whereas the remainder of the group was responsible for generating as many pre-defined constructions by following directions and looking at visual references of the finished pieces. 5 Minutes was allotted for this task and both teams had to share from a common bucket containing a limited amount of blocks. The team with the most creations won, with an additional 5 points for the win and each team scored one point for each element created.

There were interesting revelations relating to group dynamics and game theory. One strategy employed was that of hoarding. This was a form of aggression that clearly defined lines of social binding—anti-social behaviour was acceptable in the context of furthering the group’s prospects of success. The energy expended in amassing and defending the cache of blocks seemed the weaker strategy as the other team methodically assembled pieces and pilfered what they needed when the occasion arose. In the end the hoarders failed to complete more pieces than the others. Again, disapproval voting was used under the aegis of Donald Trump’s The Apprentice. The losing team had to identify who their weakest player was and offer them up to a judge for consideration. This retrieved aspects of gladiatorial practice or Pontius Pilate where, based on the testimony of the accusers and the accused, the adjudicator (Hostessor) decide the person’s ultimate fate with the turning of a thumb. Ironically, the hoarders voted off one of their strongest players as if protesting the barbarity of the process by self-destructing (Kenosis, perhaps?).

The final segment was based on the popular game-show Survivor where Studestants were given a blank sheet of paper and, when asked to turn it over, were faced with a multitude of text-filled, coloured triangles. They were given a bare minimum of information and asked to construct a McLuhan Oracle—an “N-Dimensional DREADRAD” that would allow them to simultaneously juxtapose the effects of Game and Class. A brief reference to schoolyard grounded a few the ground in memory required to construct the three dimensional oracles so commonly found in the hands of public school children. Those lacking the cultural grounds were mystified and stymied by the problem and watched on as others worked the intricate folds to construct the toy.

Once completed they were urged to divine its mysteries and find the hidden grounds operating within the game and classroom environments and to share them collegially.
In the end we ran out of time and the coveted box of truffles was awarded to the first one finished. I had intended to toss all points and challenges onto the middenheap and allow the entire body of studestants to resort to a democratic display of popularity contest by voting up the One who they felt most deserving. Again, this highly-subjective form of accolade was simply meant to create an awareness of yet another aspect of judgement that is operative in academic environments.

Conclusions:
Game:
From my observations I would be confident in maintaining that all participants in a game format will take risks and have fun doing so. Many methods of judgement can be used to demonstrate their inherent limitations and to help one achieve an awareness of how the evaluation model affects their performance.

Participants enjoy the social aspect of gaming and gain great personal insights in moving from singular to group domains of engagement.

Participants can focus their intensity and competitive aggression in these simulations in what they feel to be a socially-acceptable situation.

Although the content of the game is important it is more significant in that the interpretation or negotiation of its tenets serves to bind the group socially.

Games help to evolve collaborative-social and problem-solving abilities.

“Hosting” a game shifts the emphasis onto the players and their processes as being the primary contributors to their success. The ability of the Hostessor is merely a measure of their capacity for maintaining a high level of momentum and enthusiasm between participants.


Class:
The environment affects performance and the classroom is often seen as limited, oppressive and irrelevant.

Class is an environment associated with judgement and is not conducive to risk-taking (anathema for a designer).

By moving out of the classroom the class moves to a new environment and the “classroom” becomes transparent and so too do the prejudices associated with it.

The word class retrieves enlightenment-age systems of classification and pigeon holing. The need for wholly-integrated employees capable of adapting to complex and shifting realities can only be served by someone who is comfortable with switching roles from one paradigm to another—one who can be intensely competitive, make calculated risks, yet maintains a strong ability to negotiate social situations with aplomb. The Studestant in the gameshow metaphor seems to address these requirements with surprising concordance.

April 7, 2005

After the class was over

Yesterday, the class and party were so great, weren't they?
Thanks, Bruce and the other colleagues.

I also finished my presentation yesterday, finally!
This time, I really enjoyed playing with McLuhan's thinking tools, although I'm not so good at them yet.
Thanks to all of you.
Special thanks to Shannon.
More special thanks to Mark.
The most special thanks to Mr. McLuhan.

Let's keep in touch in this open ended class.

April 4, 2005

Hypothesis: The Tales Are In The Text Tiles (translation: an exploration of head scarves as medium)

Here is the essence of last week's presentation

This is an exploration of the medium of headscarves, a clothing item. I was drawn by curiosity to explore the medium of headscarves and their effects in part because they:
--are a ubiquitous item of clothing
--are found in the clothing of many cultures around the world
--have been continuously worn as part of daily costume for centuries of human history.
At the same time I was curious about the explosive charge (effects) that headscarves can provoke when worn. How is it that this humble square of cloth can be such a contested site (sight) of religious, political, social and economic outerings?

Part I Probe of the Medium as Picture Plane and Pattern Recognition
I have been intrigued by headscarves for many reasons. Headscarves are designed as a two dimensional textile. However they are worn and seen by others in three dimensions, when worn on the head or around the neck. You cannot “read” the textile as it is designed for 2-D when it is worn on the body and I have puzzled over this. But, if one sees the 2-D as the picture plane and the 3-D as pattern recognition, then they have different but related functions (and effects). The pattern recognition that comes from the 3-D is shared amongst those who recognize the pattern. Shared recognition (possible when there is a shared recognition of both the medium content and cultural context) means shared memory. For those who share memory there is a collective conscious.

Part II Media Temperature
The media temperature of headscarves I found to be relative to their dimension:

2-D
-2-D picture plane warmer than 3-D
-highly defined complete images
-mainly engages one sense
-maximum information provided on the picture plane

3-D
-3-D headscarves are cool
-demands audience participation to “fill in the dots” of the pattern so it can be recognized
- fragmented information must re “re-assembled” to be understood

Part III Probes – Clichés – Textual and Visual Metaphors

McLuhan (Hmm) said:

“…clothing as an extension of our skin helps to store and to channel energy…” and “…clothing…is a means of defining the self socially…a direct extension of the outer surface of the body…” (UM 199-120)

Language Probe / Cliché / Metaphor

The epidermis as metaphor
hardware – ready to wear; disagreeable art; vital sign; epidermic interface; wearable audio; tactile display / tactile dome; sensitive skin; sensory filter / emotional filter; bodymedia; enclosure / fence; shroud; Headscarves are a moving target; Resistance to oppression; Band-aid/ bandage / bondage; Surgical mask; Guard against decay / dis – ease; Caste of characters / social caste / liturgical caste; Pulling the wool over her/his eyes; A man of the cloth; Hair brain logic

Skin
Skin membrane; skin effect; skin flick; skin – flint; skin game; skin graft; skin head; skin less; tough / thick skin; thin skin; superficial; under one’s skin; by the skin of your teeth; skin deep; molting skin / chameleon / larvae; blemish; peel; the roots of the hair; extension / grow out of our brains (roots); They come from the common roots

Transformation
Acculturation – membrane (mediate /negotiate) between two worlds; transfiguration; transferee / transfer / transferor; transfix (impale / pierce); transfinite; translucent / transilluminate; transition; transient (affecting something by producing results beyond itself); sensors; input / output; performance; expression; self-costume; subvert / transcribe; convert; cover / discover; explore (navigator) /spiritual exploration; the man behind the screen

Brain restrainer
Put my head on; nerve accessory; wearable devices for the present/future; clothes of inconvenience; seeing is speaking; shared meaning element; serve; control

Captioning device
Time machine; cookie / tracking; captive; fantasy; curtain; casing; magic/imagination; “close captioned for the hard of hearing”; hear no evil, see no evil, speak no evil

GIS GPS system
Information / news broadcast; moral compass; expressive communication signaling; locator systems for the psyche; transit / transistor / transmute; borderless under the
skin; shield from sensory experience; social norm / convention; re-meaning / commodity / re-cycle / unload; land fill; community / communal consciousness – weaving yourself into your Diaspora; weaves you to your homeland; a media locator

The Clothesline
Fashion victim; Fascist victims; Fascism victors; Fashion eviction; Ready to war (protest/ contest); Ready wares (what are you selling); Ready to wail (the crying wall); Read ware - software (the “text tile” narrative); red ware (a flag being waved in your face); you are what you wear; you wear what you are; Wear are you (locality); Your wares/wears exposed for all to see; Scarfing = stealing; scarf food down

Gender Information System
Cover girl for Muslim women; Conceals, facial mask à beauty; Cover yourself to reveal who you are; Cover your ass to see who you are; Speak that I may see you; You speak through your clothing. Headscarves close your mouth and the scarf speaks for you; the culture speaks through you; Headscarves are a membrane between identities

Part IV Fifth Law
Argentina Mothers and Grandmothers of the Disappeared

After the military coup of March 1977 in Argentina, where thousands were kidnapped and taken to over 300 “detention centers” for torture, rape, and murder; and where the numbers of the disappeared grew to 30,000, some of the mothers and grandmothers of the disappeared began in 1978 to go to the Plaza de Mayo every Thursday afternoon at around 3:30 PM, and they continue this regularly scheduled matinee performance to this day. In this long running parody on Catholicism these clever women use irony, tragedy and satire, as weapons to demand justice.

1/ From this spontaneous, courageous, and humble beginning, the mothers consciously retrieved the headscarf as a visual image of the Mother of all Mothers, the Virgin Mary, and of Christianity in this 90 % Catholic country. The decision to use the tools of the church against them in a parody has cast the mirror of “Christian values” onto the Christian men and women responsible for horrendous acts.

2/ They write the names of the disappeared on their scarves and embroider the names of their associations on them. Their testimonial is written, like a book, the Old Testament, on their heads. They walk so others may ‘read’ their truth. White is highly visible and is the colour of innocence and purity associated with the church and with truth. The “gang badge” or “badge of honour” of the headscarf is the uniform by which they are recognized.

3/ The Mothers resurrected the marching band. In this public church; as pilgrims they perform to provoke truth. Ironically, they parade around the centrally located “Tower of Peace” public sculpture in the Plaza de Mayo. For large and commemorative processions and events, scaffolding is placed in a large circle and very high totally obscuring the sculpture. On this scaffolding thousands of flyers with images of the disappeared attached in a spectacle for all to see.

4/ This medium of the headscarf became so significant it is inseparable from the effects of their actions.

Part V Laws of Media

Tetrad 1 Madres de Plaza de Mayo Abuelas de Plaza de Mayo Argentina Mothers and Grandmothers of the Disappeared [Figure – Protest political action with social action]

Enhance
Resistance (Contested site of authority); Solidarity; Protest; Truth; Memory; Visibility; Accountability; Outing the story outlet of energy; Freedom of expression; Identity (You speak through your clothing); Feminism; Scientific discovery

Reverse
Theatre / spectacle; Performance; Play / embody a role; Silence; Disappear Invisibility Identity loss; Victimization; Hide and Seek weapons for the weak; Proletariat – workers for the disappeared; Oppression; Symbol; Fear; Death

Retrieve
Debate; Court of law; Democracy; Justice Balanced scale (Athena); Marching band Parade
Suicide pact; Madonna; Espionage; Circus; ‘Gang’ Badge of Honour; Pilgrimage; Icon
Testimonial The old testament

Obsolesce
Violence; Genocide; Lies denial of truth by the state; Paintings sculpture representation
Church and state complicity; Firefighting (“smother the fire with a blanket – smothering their life – putting out the fire in their life.”); Tent shelter; Terrorism; Loudspeaker; Pirate; Bandit

Tetrad 2 Islam [Figure - Paradox of Liberation / religious and gender freedom Nation of Islam]

Enhance
Identity (e.g., as “roots”, gender, nation, religion, political, class, “modern”, “western”); Feminine Ideal Conform to social norms; Visibility; Invisibility; Gendered (Social) Competition; Freedom of expression; Control; Resistance; Homogenous society; Conversion belief Serve the cause; Headscarves as a membrane between identities (paradox); Nation of Islam

Reverse
Invisibility; Commodity; Body modification as control Cover girl; Censorship; Visibility Cover yourself to reveal who you are; Powerless Repression Contested site of dominant authority; Social change; Victimization Silence; Multiple identities; Subjugation Objectification of Sexuality; Separation of Church and State; Smoke-screen smoke and mirrors

Retrieve
French Revolution; Act of Enclosure; Sumptuary Law; Mitzvah of hair covering (Torah)
Feminism; Proletariat (army of workers); Army for God (Salvation Army); Uniform; Tattoos
Scarification; Female Circumcision; Death

Obsolesce
Church and state complicity; Tolerance of difference; Gender equality; Sexual liberation for women; Sexual expression by women; Scapegoat; Scarecrow; Transparency; Strip tease; Tent Shelter; Burlesque; Art (Challenge)

Tetrad 3 Jackie – O [Figure- Western European / North American Fashion Nation]

Enhance
Identity; Feminine ideal; Fashion leader Fashion Icon; Status Class; Power Voice of Authority; Celebrity Glamour; Social (gendered) competition; Multiple identities; Self-representation; Form (sculpture); Privacy; Speed up of the fashion cycle and volume of Consumption

Reverse
Invisible; Imitation; Parody Barbie ideal; Fashion victim; Accessory (after the fact); Everybody is famous; Unisex; Mass Fashion Uniformity; Production of information; Function (don’t mess the Queen’s – do); Exhibitionism; Gift item; Museum collection

Retrieve
Princess Aristocracy; State occasions; Heraldry; Beauty Pageants; Ceremony; Parade
Uniform; Fashion Designer; Branding; Proletariat (fashion worker)

Obsolesce
Collectible Collector; Public relations media event fundraiser; Wig; Hair-do; Hair stylists
Curtain; Tiara; Magic Fantasy Escape Reality; Art; Real Estate

Tetrad 4 Vintage [Figure –- Nation of Consumption and Fashion Production]

Enhance
Identity Multiple identities Transformation; Self-representation (empowering) (seek); Choice selection; Fashion Consumption; Consumer becomes the Designer; Social change; Status; Memory Shared memory; Increase speed of and diversity in the fashion cycle market – place

Reverse
Embody role character lose self; Incognito (hide); Making new the old re-cycle re-sell
Economic displacement; Fashion production; Garbage Landfill; Slave to Fashion
Brain modification - you are what you wear Pattern recognition; e-Bay Glut of discarded material – Valueless

Retrieve
Mosaic; Art dealers Art market; Cabinet of curiosities; Cartography; Rosie the Riveter; Proletariat; Nostalgia Romanticism the Sublime

Obsolesce
Collection Collector; Traditional textile industry Trade; Museum collection; Fashion Designer; Sumptuary law; Tattoos; Scarification

Tetrad 5 Haitian Hurricane [Figure – Site (Sight) Unseen Have and Have Knots]

Enhance
Protection; Coping / survival; Identification; Security; Mobility; Life Force Wearing your heart on your head

Reverse
Exposure; Vulnerability; Have-knot; Dis – ease; Nerve accessory Sensory experience
Discard (Dis – guard) Landfill

Retrieve
Shroud; Bondage; Shield Armour; Bandit Pirate; Apothecary Nurse

Obsolesce
Asphyxiation Gag; Skin Head; Surgical mask; Band-aid (solution) bandage; Traditional medicine ceremony

Tetrad 6 Bodybuilding [Figure – Masculine Ideal – European / North American Cultural Context]

Enhance
Masculine ideal; Freedom of expression; Identity; Competition

Reverse
Unisex ideal; Parody – freak show Circus – the muscle man; Mr. “T”; Changed Male Body Aesthetic (cosmetic surgery)

Retrieve
Neanderthal man; Gladiator; Greek gods – Zeus; Olympic wrestling

Obsolesce
Sculpture; Gene Kelly; Body as Art; Clown

Tetrad 7 Foot Binding [Figure - Feminine Ideal Chinese Cultural Context]

Enhance
Identity; Feminine ideal; Marriageability; Subjugation of women Abuse; Competition

Reverse
Disconnect to Authentic Self; Barbie Ideal; Commodity Real Estate; Endurance Lack of Voice; Dis-armed Dis – abled

Retrieve
Body mutilation Scarification Tattoos; Fetishism; Horse-Breaking; Branding; Female circumcision; Sumptuary Law

Obsolesce
Independence; Gender equality; Public life; Beauty pageant; Sexual liberation for women
Chivalry

Tetrad Summary
Hidden / Common Ground
1/ Crack the Code – Picture Plane and Pattern Recognition
2/ Agency
3/ Social Sexual Competition
4/ Have – Have Knots Hear no Evil, See no Evil, Speak no Evil
5/ Vintage is the anti-environment to the Museum Collection of Jackie-O
6/ “Charity” – Haiti is the anti-environment to Jackie-O and Vintage “Making new the old”
7/ Fashion Charity is the anti-environment to Religious Charity
8/ Church State Complicity

Media Equivalency
Effect: Social Sexual Competition
Tetrads: Chinese Foot Binding Jackie – O Vintage Bodybuilding

Tetrad Chain (Same Effect in Different Quadrants)
Effect:
Fashion Designer [Jackie-O : RET]; [Vintage : OBS]
Feminism [Argentina : ENH]; [Islam : RET]
Museum Collection [Jackie-O : REV]; [Vintage : OBS]
Social Change [Vintage : ENH]; [Islam : REV]
Sumptuary Law [Islam : RET] // [Foot binding : RET]; [Vintage : OBS]

Tetrad Cluster (Same Effect in the Same Quadrant)
Effect:
Church and State Complicity [Argentina : OBS]; [Islam : OBS]
Commodity [Islam : REV]; [Foot binding : REV]
Discard Landfill [Vintage : REV]; [Haiti : REV]
Sexual Liberation for Women [Islam : OBS]; [Foot binging : OBS]

Part VI Preliminary Conclusions

Headscarves as a medium:

1/ a Global Positioning System Geographical Gender Information System with political, economic, social and cultural simultaneous effects.
2/ of agency by women in patriarchal cultures where they are subjugated to a male dominant authority.
3/ a membrane women use to negotiate their agency, identity, freedom of action, freedom of expression, and as representation.
4/ both ambiguous and contradictory, thus flexible enough to both serve (emancipate) and constrict (subjugate) the female gender.
5/ a ‘language’ which can be read in 2-D picture plane and 3-D pattern recognition, with shared understanding of pattern recognition amongst those who know the same pattern “dialect’. Those who share pattern recognition, share memory, thus also a collective consciousness existing over time, space, and locality.

VII. Up Next…..

Gender, the Senses and Language
McLuhan’s acoustic space is everywhere and everywhen, but it doesn’t go so far as to make allowances for gender. (Was gender a hidden ground for McLuhan?) I tend to see headscarves in part as picture plane, as pattern recognition (a ‘language’), as memory, and as collective conscious. As it turns out headscarves are a largely female gendered medium. In light of this, the following quotes beckon as future probes:

“…young women, for a variety of reasons, are most likely to create permanent
changes in language use.”

Valpy, Michael. 2005. “Mark their words, eh?”, The Globe and Mail, 29 January.

And, the following probes (quotes) from:
De Kerckhove, Derrick. The Skin of Culture Investigating the New Electronic Reality. Christopher Dewdney, ed. Toronto: Somerville House Publishing, 1995.

“Men see twice as well as women, conversely women hear twice as well as
men…Men tend to consider language instrumentally, whereas women are more
accustomed to speak relationally.” (de Kerkockhove 109)

“…women are genetically conditioned, across all cultures, to respond better to
hearing than to vision.” (de Kerkockhove 109)

“…seeing and hearing are not only different ways of accessing and processing
information, they establish totally different relationships between ourselves and
the environment.” (de Kerkockhove 115)

March 29, 2005

Redeveloping my incomplete presentation

Although all of my kind colleagues took an interest in my presentation, I know that McLuhan's thinking was not applied for my research very well.

Although I've been impressed by McLuhan and our class, it was difficult to apply new exploration for my work.

I think it's because my perspectives have strongly sticked to the concepts of traditional academic disciplines.

So I would like to redevelop my research in this open-ended classroom.

I'm planning to shake what I found and wrote and rethink them totally differently.

Please feel free to comment on my rethinking and redeveloping process.

I need your and Mr ghost McLuhan's help.

March 27, 2005

Sunyoung's presenation

Thank you so much for your participation.
All of you were the best audiences and colleagues, which made the presenter cheerful.

---------------------------------------------------


The Phenomena of Internet Addicts in Korea Examined through the Media Named McLuhan


Ground Story : How did internet use, and at the same time internet addiction, become widespread in Korea

In spite of its rapid economic development, South Korea had been dominated by military dictatorship administrations for more than 50 years. These military dictatorship administrations constrained public opinions and censored the press such as newspapers and broadcasters. Although there were alternative discourses in universities, they were also constrained by the military dictatorships. The domestic telnet services starting in 1992 were very welcomed because they offered users places where they could discuss many kinds of social issues and publish their own opinions. The need for freedom of speech and alternative ways to communicate provided by telnet services were later replaced by the internet.
The second reason why the internet developed so rapidly was a sudden economic crisis in 1997 not only in South Korea but also in many regions of Asia. This economic crisis, called the IMF bailout, can be broken into two sub-effects. One was the strong need for change in major industry, and the other was a rapidly increasing unemployment rate. The former resulted in strong support for Information Communication Technology. The government, gigantic enterprises and new small venture companies pushed e-businesses. The whole nation had to join this wave. From each family to schools and workplaces, broadband internet and personal computers were diffused. Computer illiteracy became the new shame of the current era. No matter how old a person was, they needed to have ability to use the new ICT. This nationwide madness raised a generation of geeks. Now, numerous trained internet Users ranging from Elementary school kids to retired elderly people are emerging.
The other effect of the IMF bailout was an increasing unemployment rate. Although people learned how to use the internet and computers following the recommendation of the government and enterprises, many of them could not find jobs. Especially, youth unemployment was severe. In this situation of unemployment, may unemployed people were forced to spend their time on leisure activities.
The last, but not least reason to push the development of the internet is somewhat detailed. This is online mud games. Through cheap broadband, what people did most was online mud games. (The second might be surfing the vast sea of pornography) The indulgence of online mud games constituted one of the most important features of the Korean internet scene. It has been said that there were broadband internet cafés every 10m in South Korea, where people gathered and enjoyed online mud games. Because of these reasons, the internet and internet addicts have increased in South Korea.
DCInside.com, the Motherland of internet addicts

DCInside.com is a website made by a guy who is a technological geek, especially obsessed with digital cameras. His name is Kim Yusik also known as Captain Yusik on DCInside.com. He established the website and uploaded reviews of existing and newly promoted digital cameras. Since his reviews were very detailed, qualified and enthusiastic, many other enthusiasts of digital cameras rushed onto the website, bought cameras through the website and voluntarily formed various communities. The key strategies which made DCInside.com successful were that DCInside became an internet shopping mall selling only digital cameras from a range of different brands and that the internet communities which had various user-based activities such as digital camera users’ gallery (more than 100, covering different interests) and associations of like-minded persons, emerged.

Ground Story : What made DCInside.com Internet Addicts (DC Addicts)

In this exploration, I’m focusing on the internet addicts of DCInside.com. DC addicts have their own world as other kinds of internet addicts do. What made DC addicts?

(ENH) software such as Photoshop
(ENH) digital camera
(ENH) DCInside.com
(OBS) professional photographer
(OBS) master pieces
(REV) cheap broadband internet
(REV) the trend of easy web publishing technology
(RET) totemism
(RET) everyday lives

Of course, there will be factors much more than I found which stimulated emerging of DC addicts. Now, I’m passing into the work of the tetrad of DC addicts.

Tetrad of DC Addicts
(ENH) other kinds of internet addicts, the culture of internet addicts
(REV) humor and zest, parody, bad & rude replies, addiction
(OBS) seriousness, scarcity value
(RET) celebrities of small communities or tribes, craftsmen, not separated work processes

Let’s move into the detailed figures of DC addicts.

Figures Story : The Culture of DC Addicts

The aspect which shows satire and humor most in DC addicts’ culture is parody. This aspect also shows that a medium is always of the message of another medium, because DC addicts use various resources from various media such as movies, photographs, radio, and television. First of all, the origin of the name DC addicts was a parody or satire. The term internet addict is somewhat a reverse of internet power users. The following images show the aesthetics of parody and reflect humor and political criticism.
Retrieval of chivalrous tastes is also an important aspect of DC addicts’ culture. DC addicts reinvent and reuse archaic words, especially those concerned with chivalry. The representative examples are ‘pilgrim’ and ‘spiritual enlightenment.’ DC addicts call them not only ‘DC addicts’ but also ‘pilgrim’ (in the context of Buddhism).
They changed the old saying “Work in the daytime, study at night” which describes a very diligent person into “Sleep in the daytime, be awake at night.” They also call their eating style, eating a lot of cheap and fast instant noodles as “the training of noodle” borrowing the style of Buddhism.
All of the details of these tastes are cliché as Probes. Moreover, their preference for handwriting is in imitation of calligraphy.
Retrieval is not simply a matter of hauling the old thing back onto state, holus-bolus. Some translation or metamorphosis is necessary to place it into relation to the new ground. (Laws of Media: 101)
Lets consider how Don Quixote had only one audience member and follower, Sancho Panza, but in contrast, DC Addicts have numerous audience members and colleagues in their communities. These new types of Don Quixotes are not in an anachronistic space but in an appropriate space in the present. For Archaic or tribal man, in acoustic space, there is no past, no history-always present. (Laws of Media: 101)
The original character of DC addicts’ culture is also found in their behaviors coining words without explicit meaning. They make new words by separating or mixing words which are not appropriate for one another.

아햏햏

스타니피쉬




It seems that signifiant begin to dominate signifie and the new words without explicit meanings have functions of metaphor as a transformational agent of a signifiant-centered world. Before we catch up the meanings, too many phenomena emerge. In this situation, people cry out something similar to exclamation, not with specific meanings but with vague emotions.
The indulgence in grotesque tastes is another feature of DC addicts’ culture. This kind of grotesque taste does not have long history in South Korea where most people have historically preferred graceful and elegant things. Let’s see some famous examples in DCIncide.com.
Is it possible that I consider these grotesque images a metaphor for the transformational agent of discarnate being? In other words, they can be expressions of the confusion of being discarnate.

Figures and New Ground : Economic Effect of DC Addicts

Many of DC addicts are not rich. They are unemployed, and there are not many other opportunities to spend leisure time except on taking pictures with digital cameras and surfing the internet. These DC addicts succeeded in making their own new life style. Targeting these DC addicts, a bank in South Korea suggested a new business to DCInside.com and cooperated to promote credit cards customized for DC addicts. The poor men threw away their old credit cards, money, and got new ones with their colleagues.
There is also a job market for DC addicts. Because there is a market for photographs, some unemployed DC Addicts are able to work part time, usually taking pictures. This is possible because of the power of users, DC addicts.

Exploration beyond what I have found so far

Let me sum up the discussion. What I found as the ground and figures of DC addicts are the following.

(1) Diffusion of the Internet
(2) High-unemployment
(3) The merge between work and leisure
(4) New cultural trends
(5) Permanent networked situation: New environment for human beings
(6) Unable to be definite about the current age and its culture
(7) Obsolescence of Body, Space, and Time

The culture of DC addicts shows the transition and acceleration of the electronic [digital] era. They are the off-spring of existing environments ranging from cultural to political and economic areas. At the same time, this new culture shows the confusion over the transition itself. Through users’ unusual cultural expressions, I hope I can get new perceptions. For now, I leave this exploration as an opened ended one.

March 20, 2005

SuicideGirls: A McLuhanistic Exploration

Hey everybody, here are the bare bones of the presentation last week. Thanks so much for hanging out 'til ten.

• Language and Cliché Probes:

SuicideGirls
>>Suicide Blonde (INXS): “dyed by her own hands” (www.wikipedia.org)
>>Suicide Bond
>>Suicide Pact
>>Suicide Cult
>>Suicide Culture

Dear Diary,
>>Dear Die-ry
>>Death Journal
>>Love Letter: “I'll send you a love letter straight from my heart, f--ker. Do you know what a love letter is? It's a bullet from a f--kin' gun, f--ker. If you receive a love letter from me, you are f--ked forever. Do you understand, f--k? I'll send ya straight to Hell, f--ker!” -Frank from Blue Velvet
>>Blood letter
>>Postcards from the Edge
>>Standing on a ledge
>>Suicide Note

Dirty pictures
>>dirty pitchers = “broken jug”

• Media Temperature:

HOT: COOL
SuicideGirls photosets: the medium of blog =
Death: Life =
Sexual Objectification: Subjectification


• Laws of Media:

>>SuicideGirls with the ground of agency

ENH:
Liberation
Self-representation
Self pleasure
Voice
Community
Support
Inclusion
Control
Empowerment
Feminism

REV:
Entrapment
Exploitation
Sexual objectification
Voyeurism
Alienation
Competition
Deviance
Disempowerment
Vulnerability
patriarchy

RET:
• Lesbos (The island inhabited by women about which Sappho wrote. Sappho’s homoerotic writings focused on the description of female sexual pleasure.)
• Bacchae / Maenads: The female followers of Dionysus/Bacchus (Greek/Roman God of wine and revelry) also referred to as “the frenzied ones,”and “the raging women.” These women carried staffs wound with ivy and topped with a pine cone called a thyrsus. In their madness they clashed cymbals and tore animals to pieces and engaged in orgiastic during the nighttime revelry. (Powell)
• Pin-ups: Betty Page, Marilyn Monroe [The influences of these pin up girls is very explicit in the site. Many of the SuicideGirls appearances are modeled off of these women and also the themes of the photosets often pay homage to the pin up medium. [SHOW IMAGES}
• The Sorority and other female social clubs e.g. Girl Scouts
• Burlesque
• Aphrodite/Venus >>Artemis/Diana (refused marriage)

OBS:
Mainstream pornography
Other online sexy sites like Jennycam.com (which films the everyday activities of a real woman)
Groupies
Tattoo magazines and conventions
Feminist and alternative lifestyle magazines
The Classified pages (looking for…)
The party scene

>>>The media within in the SuicideGirls medium….

>>E-Journals

ENH:
Self-representation
Control
Voice
Identity
Communication
Community
Relationships
Subjectification
Respect
Memory
Record

REV:
Vulnerability
Exposure
Disconnect
Non-communication due to (information overload)
Voyeurism
Alienation
Objectification
Humiliation

RET:
Conventional diary
Pen pals
Chain letter
Confession
Autobiography
Conversation

OBS:
journal
e-mail
letter writing- snail main
self portrait
Poetry
Art

>>Blogs

ENH:
Voice
Opinion
Questioning- critical thinking
Dialogue/Conversation
Communication
Debate
Democracy

REV:
non-communication
Statements of fact
Information overload
Ignorance (no one listening/reading)
Acceptance
Agreement
Authority

RET:
1830’s proliferation of newpapers, periodicals dicussed by de Tocqueville (Extreme Democracy page 4)
Debate
Conversation
Chain letter
Bulletin board
Fliers

OBS:
Letters to the editor
Magazines
Newspapers
Letter writing
Journals/Diaries
Cross Fire (debate forums)


TATTOO & BODY MOD SLIDES 3 + TETRAD
>>Tattoos, piercings and related body modifications

ENH:
Control
Individuality
Expression
Rebellion
Aesthetics
Identity
Memory
sexuality
Subjectification
Transformation

REV:
Subjection
Conformity
Cliché
Angst
Defacement of body- pollution
Ugliness
Identity loss
Regret
Sexual objectification
Permanence

RET:
Tattooed Victorian women
Freak show
Circus
Rites of Passage
Ritual
Ceremony
Tribalism
Navy/Armed forces
Branding

OBS:
The body obsolesces into art
Breast implants
Traditional jewelry
Cosmetics
The aesthetic of bare unmarked skin
Henna
Naturalness
Clothing

>>Erotica

ENH:

Sexual pleasure
Celebration of the body
Stimulation
Beauty
Sensuality
Expression
Lust
Passion
Carnality
Embodiment

REV:
Theatre
Voyeurism
Sexual objectification
Commodification of sex
Commodification of the body
Business
Cliché
Crudeness
Brutality
Dispassion
Aggression

RET:
Venus figurines
Renaissance art- Botticelli
The genre of the nude
Erotic literature
Venus de Milo
Pygmallion’s sculpture (Greek dude who carved a beautiful statue who he proceeded to fall in love with and get it on with)
Kama Sutra
Venus/Aphrodite

OBS:
Mainstream pornography
Burlesque
The romance novel
Imagination & fantasy
Fine art
Stripping
Mainstream cinema
Literature

>>Burlesque:

ENH:
Celebration of sexuality
Humour
Theatre
Female sensuality
Sexual Pleasure
Female community
Embodiment

REV:
Grotesque
Vulgar
Offensive
Sexual objectification
Voyeurism
Competition
Carnality

RET:
Vaudeville
Harem
Lesbos
Maenids
Prostitution
Sirens
Opera
Vegas

OBS:
Stripping
Pornography
Show girls
Beauty Pageant
Musicals
Cinema
Lounge singer

>>Now onto related media…
>>Mainstream Pornography:

ENH:
Expression
Carnality
Pleasure
Transgression
Liberation
Voyeurism
Fetish

REV:
Objectification
Violence
Hierarchy
Sexism
Exploitation
Abuse

RET:
Traditional marriage
Rape & Sexual Abuse
Prostitution
Kama Sutra
The sexual escapades of Zeus (raping women)
Hades and Persephone
Peeping Tom

OBS:
Prostitution
Stripping
Fantasy & Imagination
Sexual repression
The sexual partner

>>Suicide
ENH:
Control (the ultimate form of control)
Liberation
Release
Relief
Closure
Escape
Breakthrough

REV:
Utter lack of control
Entrapment
Resignation
Distress
Finality
Dead End
Breakdown

RET:
Cleopatra
Hysteria (Victorian women)
Virginia Woolf
Ophelia
Dido
Rock ‘n’ roll drug overdose (Morrison, Joplin, Hendrix)

OBS:
Suffering
Struggle
Endurance
“Stiff upper lip” ethos
Denial
Drinking and drugging
Anti-depressants
Potential breakthrough

• Media Equivalency:

>>Suicide Cults:

ENH:
Community
Transformation
Knowledge
Immortality
Afterlife
Spirituality
Growth
Liberation
Power

REV:
Manipulation
Deception
Tyranny
Atrocity
Murder
Execution
Abuse
Perversion
Deviance
Irrationality

RET:
Monk
Soldier
Human sacrifice
Occult
Medieval and Ancient Cults
Druids
Martyrdom
Mass suicide

OBS:
Traditional Religions
Astrology
Social exclusion
Secret societies
Family
Military

>>Kwakiutl Cannibal Dance with ground of identity formation

ENH:
Transformation
Identity formation
Incorporation
Community
Maturation
Personal Growth

REV:
Obligation
Theatre
Law
Conformity
Isolation
Immaturity
Status Quo

RET:
Death
Birth
Rites of Passage
Puberty
Possession
Insanity

OBS:
Social Deviance
Punishment
Teaching
Alienation
Violence against ‘deviants’
Exclusion

>>SuicideGirls with ground of identity formation
ENH
Transformation
Identity formation
Incorporation
Community
Maturation
Personal Growth

REV:
Cliché
Theatre
Conformity
Isolation
Immaturity
Status Quo

RET:
Death
Birth
Rites of Passage
Puberty
Possession
Insanity (Hysteria)

OBS:
Social Deviance
Punishment
Teaching
Alienation
Violence against ‘deviants’
Exclusion

• Metaphor

As we learned in the second seminar of this course, media are Metaphors. In McLuhan’s words,“All media are active metaphors in their powers to translate experience into new forms” (UM 57). As Mark asked in a previous seminar, “What does this … [medium] change, particularly in our understanding of the other media whose meanings are now changed by our new perceptions?” (Seminar Notes: Else What’s a Metaphor? P. 4)

In my understanding, the medium of SuicideGirls allows us to look a new at both mainstream pornography and more significantly at the place of women in contemporary western cultures. SuicideGirls functions as an anti-environment of sorts that allows us to probe the environments of both mainstream pornography and the world around us.

• The 5th Law

AMOK SAYS: It's bizarre how when I finally get one rope untied, another finds itself bound to a different limb. Hmmm, how do I get outta here?? Odd how my clothes have no problem making it to the floor. It must be one of those naughty broom closets. (www.suicidegirls.com)

I really think that mainstream pornography is being ‘put on’ by Amok. Clearly as evinced by her own disclaimer, Amok is using humour to identify and critique a convention of mainstream porn- no matter what the situation in which the model finds herself, her clothes always conveniently end up on the floor- even if she is tied up and struggling to escape to safety. In the context of SuicideGirls, the plot in which this disrobing occurs takes liberties with the pornography formula, emphasizing its own inherent silliness.

Although I feel that some of the photosets of the SuicideGirls put on pornography in the way that Amok does, not all of them do. Some deliver up the same “money shot” and the same bizarre sequences uncritically. As Jim pointed out in our informal meeting last week, to draw attention to the absurdity of a medium without doing so intentionally is anything but satirical, it is instead tragic.

• It occurred to me last week that SuicideGirls ‘puts on’ more than pornography. More than this, it puts on contemporary mainstream western society and the paradoxical binds that it places women within.

• In my reading, the exclusion of men from the images of the site critiques, in a carnivalesque manner, the over all exclusion of women in traditional patriarchy.
• In the realm of the SuicideGirls we see women enjoying their own bodies and the bodies of other women. Men do not partake physically in these pleasures. Are the SuicideGirls putting on patriarchy? Moreover, the interaction of these women is contrary to the cheesy girl on girl action that we encounter in both mainstream popular culture and mainstream pornography that is geared to heterosexual male sexual pleasure. These women engage with one another playfully- moreover they do so in spaces that frequently connote childhood, adolescence and fun. Do the themes of bath time buddies, chemistry class partners and kiddie pool antics put on the traditional heterosexual sexual formulae that reduce women to objects of male sexual pleasure? Do these playful scenes constitute an anti-environment to the environment of patriarchy? The representation of women as receptacles of male pleasure becomes scoffed at by much of the material we see on the site. The limitations and power dynamics of this patriarchal model become exposed by the silly settings in which female pleasure both sexual and emotional is privileged. In my view much of SuicideGirls is indeed putting patriarchy on in such a manner.
• Moreover, throughout the material of the site the idea of sex as theatre becomes expressed. Just as theatrically as the SuicideGirls assume their roles as insatiable sex pots in their photosets, the idea that women do the same in the context of real life is communicated. In real life patriarchal societies are not women afforded certain set roles, especially when it comes to heterosexual sex? In patriarchal society there are ‘good girls’ and there are ‘whores’. We might consider whether or not Al ‘puts on’ the two contradictory roles of Madonna and whore carved out for women by patriarchy in during her performance as a very, very naughty nun.


• The SuicideGirls Paradox
It is my understanding that in some ways SuicideGirls as a whole constitutes an anti-environment to mainstream society that allows viewers to consider through comparison the social structures that privilege men and male sexual pleasure. However in other ways too SuicideGirls is tragic because it exposes the limitations placed upon women by patriarchal social structures by reproducing them a new. The paradoxes that surround women’s lives in mainstream society operate within SuicideGirls. Although in both real life and SuicideGirls there are opportunities for women to identify and transgress patriarchal social norms- there is only so much room for liberation. In real life women can identify and explore their sexuality but for many women they do so with the tools laid out before them by the patriarchal paradigm. This applies to SuicideGirls. Paradoxically, the SuicideGirls challenge patriarchal norms through taking off their clothes in front of cameras. There bodies are inevitably served up to the male gaze in the process. Furthermore, although the SuicideGirls aims to throw out the traditional beauty ideals privileged by patriarchy it doesn’t wholly succeed. Many of the models featured on the site are conventionally beautiful albeit a little ‘inked out’. Moreover, in spite of the reality that there is both physical and ethnic diversity of the SuicideGirls, most of the models are indeed thin, white and young. This underscores the fact that SuicideGirls is not so different from western mainstream society. So ultimately SuicideGirls in many ways is a new manifestation of patriarchy rather than its anti environment. The re-establishment of patriarchy in the borders of SuicideGirls was predicted in the SuicideGirls’ media tetrad by the reversal of liberation and feminism into patriarchy.

CONCLUSION: Figure/Ground?

• Although I have been plagued by the elusive figure/ground dynamic it is my hope that through probing the figure of suicide girls I have exposed ground that was hidden at least from me and this ground is the non-obvious reality that SuicideGirls is largely constructed around patriarchal norms.

Stelarc and The Body

Beyond what is becoming commonplace, Stelarc literally probesThe Body, obsolescing the notion of Body as container of self. Instead,
The Body is seen as an evolutionary construct that tends to extend and augment its operation in the world enabling it to perform remotely, enabling it to extend its presence to other places in the world and some of these recent performances with internet muscle stimulation systems makes it possible to connect to other places and physically to interact with them.

March 18, 2005

Religion Science Spirituality

Hypothesis:
People experience spiritual and universal Truths through the filter of the dogma of religion and science.

Hot Medium Cool Medium

RELIGION is to SPIRITUALTY
As
Belief is to Knowing
As
Faith is to Intuition
As
Worship is to Communion

SCIENCE is to REALITY
As
Theory is to Understanding
As
Knowledge is to Wisdom
As
Experimentation is to Experience

Dogma prescribes Truth reveals

“What we play is life” Louis Armstrong
God is not a watchmaker; s/he is a musician.
God does not play dice with the universe; s/he plays violin.

Garden of Eden
Graveyard of civilization or Cradle of civilization
Graveyard of Civilization or Cradle of civilization
Garden of Need or Garden of the Deen
Need for Knowledge or Dean of Knowledge
Science or GOD
Fruits of Knowledge or Fruit of the Tree of Knowledge
Grapes of Wrath or Apple
Road to the fall of man was paved in Eden. or Truth is whatever upsets the apple cart.

Science upset the apple cart.
Science is Truth


[need and deen/dean = a play on the word Eden]

Science

Skeptical Rationalism - Scientific Method - “Simplest explanation is usually the right one.”

Fashionable Skepticism - Leap of Faith - Empirical evidence for massive reconstruction.

Factional Rationalism- Leap of Logic - Imperial evidence for weapons of mass destruction.

Rational Fascism - Lowest common dominator- burning Bush of the Religious Right

[A play on the concepts of skeptical rationalism, empirical vs. imperial, leap of faith vs. leap of logic] [Instead of lowest common denominator—lowest common dominator]
[Burning bush=God or A burning Bush=George W Bush, who acts like he is God]
[Evidence for massive reconstruction = making leaps of faith for scientific evidence that reconstructs reality or making leaps of logic for evidence, put forth by George W, for weapons of mass destruction in Iraq]


Every empire must have its clown.
Every emperor must steal his crown.
Every emperor must torch a town.
Every empire must fall down.
Time will tell…

[A play on McLuhan’s statement—every empire must have its clown—George W Bush is the clown in the States, he stole the election in 2000, he torched the town of Baghdad, eventually Bush’s America will fall]

“Taking a new step, uttering a new word is what people fear most.” Dostoyevski


A cosmological constant- Change
A cosmographical construct- Reality

Law:
Reality is always changing.
In religion, change moves at the speed of sound.
In science, change moves at the speed of light.
In spirituality, change moves at the speed of thought.
In reality, change moves at the speed of God.

If ignorance is bliss and knowledge is stress,
Then survival of the fittest is survival of the wittiest.

[wittiest = smartest or funniest—humour relieves stress]

The geeks shall inherit the Earth.


“Nature never breaks its own rules.” Leonardo Da Vinci

The Nature/Nurture Debate

Nature (cool medium) Nurture (hot medium)

Has intrinsic worth Has extrinsic worth
Inner Journey Outer Retreat

Inner= conception Outer= perception

Conceived notions define reality.
Perceptions do not.

“When truth is reduced to mere matching of inner (conception) and outer
(perception), any statement can (and should) be questioned.”

Thought Control

“Language has the ability to control thought.”

Dogma = Control

[Nature is a cool medium, it has an intrinsic worth in of itself; one has to journey inward to find one’s true nature / Nuture is a hot medium, it has an extrinsic worth to society; nurturing forces the child to retreat outward from her true nature.] [Conceived notions come from deep within us/ perceived notions are thrust upon us from outside of ourselves.]

The Tetrads

Spirituality

ENH______________________________REV
Mystery____________________________Path to enlightenment
Conscious mind_______________________Cosmic consciousness
Transformation_______________________Spontaneous combustion
Peace______________________________Paradise
Free will____________________________Anarchy/chaos
Meditation__________________________Transmigration of soul
Reality_____________________________Nirvana/Transcendence
Intuition____________________________Collective consciousness
Compassion__________________________Wisdom

RET_______________________________OBS
Great Spirit__________________________Duality
Brahman____________________________Fundamentalism
Buddha_____________________________Fanaticism
God_______________________________Intolerance
Gaia_______________________________Dogma
Nature_____________________________Fear of Death
Mother_____________________________War
__________________________________Evil

Science

ENH______________________________REV
Industry____________________________Environmental collapse
Denial of God_________________________Materialism
Denial of death________________________Consumerism
Virtual reality________________________Artificial Intelligence
Invention___________________________Space garbage, land fills
Domination of nature___________________Mass extinction
Domination of man_____________________Annihilation
Knowledge___________________________Truth
Laws_______________________________Dogma
Paradigms___________________________Paradigm shifts
Empiricism__________________________Compassionlessness
Longevity___________________________Cyborgs/Psyborgs

RET ______________________________ OBS
Magic______________________________Compassion
Sorcery ____________________________Nature
Alchemy____________________________Mystery
Ancient cosmology_____________________Common sense
Ancient philosophy____________________Creationism
Rosetta Stone________________________Wisdom
__________________________________God

Religion

ENH ______________________________REV
Subconscious mind_____________________Fear, Guilt, Superstition
Collective unconscious___________________Archetypes: Messiah, Devil
Revelation___________________________Truth
Sin________________________________Evil
Duality_____________________________War
Faith_______________________________Martyrdom
Obedience___________________________Fundamentalism
Worship_____________________________Fanaticism
Thought control_______________________Domination of man
Hierarchy___________________________Imperialism
Prophecy____________________________Fatalism
Scripture____________________________Dogma

RET_______________________________OBS
Zeus_______________________________Free will
Ra_________________________________Peace
Jehovah_____________________________God
Father______________________________Transcendence
Jesus_______________________________Tolerance
Mohammed__________________________Wisdom
___________________________________Spiritulality


“Necessity is the mother of invention.”

Propensity (tendency) is the mother of intention.

Proclivity (habit) is the mother of convention.

Invention (thought) = Intention (control) = Convention (Dogma)



Some Conclusions

Religion—illusion of reality and wisdom
Religion affects the way we think, believe, feel, and act.
Religion is male centric and patriarchal
Figure: Mythical and Dogmatic
Hidden Grounds: Denies feminine principle, Truth—revealed in a whisper

Science—illusion of reality and wisdom
Science has a transformative potential
Science is human centric—animals do not count
Figure: Dogmatic
Hidden Grounds: Mythical and Truth—revealed in the shadows

Spirituality—reality and wisdom
Spirituality is closely connected to life and recognizes the feminine principle
Spirituality has an essence of the mysterious and the sublime
Figure: Truth—felt and experienced—“Are you experienced?” Jimmy Hendrix
Hidden Grounds: God, Wisdom, and Reality

March 16, 2005

Cool Radio Abounds

Hi everyone,

There is a great example of "the cooling of radio" on networked _ performance (www.turbulence.org), in the March 16th entry "Reinventing Radio: Enriching Broadcast with Social Software". Listeners to BBC 1 could use text messaging to call the shots on the playlist for a "10-hour takeover" verrra cool... Oh, and endless possibilities of tagging for radio for all those compulsive organizers out there.

March 5, 2005

John, Jenna, Bad Bruce, and Shannon probe The Changing Experience of Reality

Probe of “Surreal”
‘Sir Real” authority
‘Sir Reel” i.e. news, “truth”, artists probe for truth
‘Sir Riel (Louis)' fusion of culture --> traitor --> crucified -->
Reality is Dead. This is the anti-environment.
Perception is reality.
‘Fishing Reel’ fish feeding the masses
‘Stir Reel’ mashing, manufacturing fish sticks, cooked / raw
‘Sterile (Steer Real)’ swimming with the fish

Go Fish!

Fish
Short term memory
Will return to a stimulus over and over and over, though not pleasant (scientific
study), numbing effect
Habituation (remain in environment)
i.e. constancy = non-perception of stimuli = REALITY
But, a change in stimuli breaks consciousness

ARTISTS ARE FISHERMAN REELING US IN (keeping us “on-line”)
Kurt Cobain “Fish have no Feelings”
--> we feel the reverberations of reality through the line --> the line of time
Anthem --> “Good, good, good vibrations”
Reverberations through time / space as a rhythm / pulse
Images deep sea fishing --> deeper lines now
Water sterile due to polluted top waters
The fish move deeper
Whirlpool ----> go with it / do not resist to survive
Edgar Allan Poe’s Poem


ARTISTS // SOCIETY ----> MERGE -- to create a common space

What is this? (what does it look like?)

Mastercard --> $$$$$$
consumption – we are (reality) is what we buy
Kidney --> eliminate waste product

Will reverse to Mitosis

The Future of Reality --> barter economy ;
--> regain ownership of individual identity data.

Mastercard and Fish People have to come together--> The Surrealists did this.
Dali painting $ 27 Million
Fishing Line $ .26 Cents
Marks Fusion Music $ 6.66 Dollars
Delusion --> Priceless

Conclusions --> Synthesis
Where is nature?
Mirrors

Tools --> Do what isn’t expected of you --> Reality
--> Suspension of dis-belief --> Reality

Hmm ----> All of the above is OUR cultural view of Reality

SO
Reality has a cultural ground of changing patterns with a resonating interval.